Isobar’s Jean Lin on Where Digital Asia Outstrips the West
Jean Lin, Isobar’s global chief strategy officer and CEO of Isobar Asia Pacific, has been a power player in the Asian digital marketing industry since 2004 when Aegis Media, parent of London-based digital agency network Isobar, bought her five-year-old independent digital shop wwwins. The new owner promptly named her CEO of wwwins Isobar Greater China. Since then she has taken on a regional and then a global leadership role in Isobar. Now, more than 550 employees work for her at Isobar Asia Pacific, with almost half of them in Greater China, which includes Taiwan. Topping her client roster is Coca-Cola, Adidas, Proctor & Gamble and Peninsula Hotels. Lin took time to share with Digiday her expectations for the inclusion of digital Asia in what she modestly calls “a global network of study groups.”
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?