Jean Lin, Isobar’s global chief strategy officer and CEO of Isobar Asia Pacific, has been a power player in the Asian digital marketing industry since 2004 when Aegis Media, parent of London-based digital agency network Isobar, bought her five-year-old independent digital shop wwwins. The new owner promptly named her CEO of wwwins Isobar Greater China. Since then she has taken on a regional and then a global leadership role in Isobar. Now, more than 550 employees work for her at Isobar Asia Pacific, with almost half of them in Greater China, which includes Taiwan. Topping her client roster is Coca-Cola, Adidas, Proctor & Gamble and Peninsula Hotels. Lin took time to share with Digiday her expectations for the inclusion of digital Asia in what she modestly calls “a global network of study groups.”
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