Connect with execs from The New York Times, TIME, Dotdash Meredith and many more
Jean Lin, Isobar’s global chief strategy officer and CEO of Isobar Asia Pacific, has been a power player in the Asian digital marketing industry since 2004 when Aegis Media, parent of London-based digital agency network Isobar, bought her five-year-old independent digital shop wwwins. The new owner promptly named her CEO of wwwins Isobar Greater China. Since then she has taken on a regional and then a global leadership role in Isobar. Now, more than 550 employees work for her at Isobar Asia Pacific, with almost half of them in Greater China, which includes Taiwan. Topping her client roster is Coca-Cola, Adidas, Proctor & Gamble and Peninsula Hotels. Lin took time to share with Digiday her expectations for the inclusion of digital Asia in what she modestly calls “a global network of study groups.”
More in Media

Three publishers’ workforce diversity reports show DEI efforts remain sluggish
Overall, staff diversity at The New York Times, Hearst and Condé Nast has either marginally improved or stalled in 2024, according to their annual workforce diversity data this year.

Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting
News UK, The Independent, Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching.

From sidelines to spotlight: Esports events are putting creators center stage
Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.