Jean Lin, Isobar’s global chief strategy officer and CEO of Isobar Asia Pacific, has been a power player in the Asian digital marketing industry since 2004 when Aegis Media, parent of London-based digital agency network Isobar, bought her five-year-old independent digital shop wwwins. The new owner promptly named her CEO of wwwins Isobar Greater China. Since then she has taken on a regional and then a global leadership role in Isobar. Now, more than 550 employees work for her at Isobar Asia Pacific, with almost half of them in Greater China, which includes Taiwan. Topping her client roster is Coca-Cola, Adidas, Proctor & Gamble and Peninsula Hotels. Lin took time to share with Digiday her expectations for the inclusion of digital Asia in what she modestly calls “a global network of study groups.”
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.