As you have probably noticed by now, we like to poke fun at all of the industry jargon that gets thrown around all of the time. Whether it’s the Digiday Dictionary or the “Guru” Flowchart, we like to keep jargon usage in check and hopefully give you a laugh.
To that end, the latest Etc. project is a comic series called “Your Lips Are Moving, But I Don’t Understand You.” It will feature real quotes from real people in the industry saying stuff that makes you think, “BUT WHAT DOES THAT EVEN MEAN?!”
The first comic (see below) features a quote from a real marketer, who in this instance will remain unnamed since it was taken from an email; but future comics will likely be linked to actual interviews and real quotes from published sources. So if you see any industry gibberish floating around, send it my way.
Here is the first comic. Please excuse my very basic drawing skills.
More in Media
LADBible Group CEOs plan for growth: £200m, IP, M&A and more
Lad Bible Group is defying the odds. Its revenue has tripled in five years, soaring from £30 million in 2020 to £90 million today.
Media Briefing: TikTok’s U.S. shutdown has little impact on publishers’ traffic and video strategies
Data shows the TikTok ban in the U.S. didn’t have much of an effect on publishers’ site traffic, while publishers focus efforts on their onsite short-form video strategies.
Digiday+ Research: Publishers’ feelings about the media industry are shaky, but they’re still optimistic for 2025
Publishers are optimistic about this year in some important ways, but there are also some things they don’t feel optimistic about.