Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
As you have probably noticed by now, we like to poke fun at all of the industry jargon that gets thrown around all of the time. Whether it’s the Digiday Dictionary or the “Guru” Flowchart, we like to keep jargon usage in check and hopefully give you a laugh.
To that end, the latest Etc. project is a comic series called “Your Lips Are Moving, But I Don’t Understand You.” It will feature real quotes from real people in the industry saying stuff that makes you think, “BUT WHAT DOES THAT EVEN MEAN?!”
The first comic (see below) features a quote from a real marketer, who in this instance will remain unnamed since it was taken from an email; but future comics will likely be linked to actual interviews and real quotes from published sources. So if you see any industry gibberish floating around, send it my way.
Here is the first comic. Please excuse my very basic drawing skills.
More in Media
Marketers move to bring transparency to creator and influencer fees
What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid.
Inside The Atlantic’s AI bot blocking strategy
The Atlantic’s CEO explains how it evaluates AI crawlers to block those that bring no traffic or subscribers, and to provide deal leverage.
Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026
Publishers report stronger-than-expected Q4 ad spending, with many seeing year-over-year gains.