Last chance to save on Digiday Publishing Summit passes is February 9
As you have probably noticed by now, we like to poke fun at all of the industry jargon that gets thrown around all of the time. Whether it’s the Digiday Dictionary or the “Guru” Flowchart, we like to keep jargon usage in check and hopefully give you a laugh.
To that end, the latest Etc. project is a comic series called “Your Lips Are Moving, But I Don’t Understand You.” It will feature real quotes from real people in the industry saying stuff that makes you think, “BUT WHAT DOES THAT EVEN MEAN?!”
The first comic (see below) features a quote from a real marketer, who in this instance will remain unnamed since it was taken from an email; but future comics will likely be linked to actual interviews and real quotes from published sources. So if you see any industry gibberish floating around, send it my way.
Here is the first comic. Please excuse my very basic drawing skills.
More in Media
Brands invest in creators for reach as celebs fill the Big Game spots
The Super Bowl is no longer just about day-of posts or prime-time commercials, but the expanding creator ecosystem surrounding it.
WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?
The IAB introduced a draft bill to make AI companies pay for scraping publishers’ content. Here’s how it’ll differ from copyright law, and what comes next.
Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search
Q4 gave publishers a win — but as ad dollars return, AI-driven discovery shifts mean growth in 2026 will hinge on relevance, not reach.