Welcome to the Digiday Changemakers, 50 people who are making media and marketing more modern.
This is our first list, published in the new issue of Digiday magazine, which is part of the Digiday+ membership program. The idea behind Changemakers is to recognize those in media and marketing who are making change happen on a daily basis. We wanted to get beyond the same names and faces that appear on most lists.
Like any list, our criteria was not scientific. We relied on our reporting of change in media and marketing to find a diverse group of people focused on modernization. Importantly we did not simply emphasize tech, since we believe the modernization of media and marketing goes far beyond mastering digital techniques.
From the world of marketing, we are recognizing everyone from marketing executive at Adidas and GE, to the activists keeping brands woke, to fashion entrepreneurs.
In media, we are recognizing the product whiz at Quartz and The Washington Post; the head of BuzzFeed’s blockbuster food spinoff Tasty; and the Teen Vogue writer who introduced us to gaslighting.
We tried to cast our list as far as our coverage. That’s why you’ll see names from Europe but not Asia. In time, we plan to make Changemakers more global. We are happy that our group is majority female, but we have more work to do, admittedly, on people of color.
We would love to hear your feedback. Listen to our podcast, where I discuss how we picked this year’s list of changemakers, along with co-executive editors Shareen Pathak and Lucia Moses.
And please consider joining us at our Changemakers event on June 7 in New York City. All Digiday+ members are welcome to join us. Become a member today to join us.
-
‘Qualify the context’: Publishers see success with podcasts created to deepen coronavirus crisis coverage
Publishers expanded COVID-19 coverage with products like podcasts as audiences flocked to pandemic-related content.
-
‘We need to see ourselves as a media business’: AC Milan’s endgame for content
Italian football club AC Milan has joined the likes of Chelsea, Real Madrid, Barcelona F.C and Bayern Munich in owning its production arm.
-
Member ExclusiveMedia Briefing: ‘I literally didn’t sleep last night’: Publishers share their concerns about the future of data
Publishing execs today face big questions about how to value their audiences and who holds the keys to that value.
-
SponsoredShoppable content is reshaping brand and publisher relationships
In recent years, brands and publishers have adopted affiliate marketing as an increasingly established method to audiences. However, what may seem to be a mutually beneficial arrangement between brands and affiliates on closer scrutiny reveals itself as a solution that comes with challenges. Meanwhile, the emergence of content commerce is opening different approaches to matching […]
-
California’s privacy law has had ‘no impact’ on ad revenues or inventory, but indirect effects could hurt
Publishers, ad tech firms and ad agencies say they felt a bigger hit from opt-ins in Europe than from opt-outs in California.
-
‘Isolated and voiceless’: Burnt out young workers are turning to tech for mental health support
Gen Z workers think robots are more helpful than humans for mental health support — a factor that hints at deeper work-culture issues.
