Having been at the helm of a string of fashion magazines since the beginning of her career in 2008, newly minted Teen Vogue editor Elaine Welteroth, it is no surprise, treats Instagram like her own little mini-magazine.
“The editor in me loves the challenge of creating a beautifully curated experience on Instagram,” she said. “I obsess over captions, and I’m weirdly meticulous about my grid. Storytelling is my passion, and it’s at the heart of why I love my job, so I can’t turn off those compulsions — even if it is just a silly little Instagram post.”
To read the rest of this story, please visit Glossy.
More in Media
Media Briefing: How publishers spent summer 2024
How the digital media industry spent summer 2024.
Madison and Wall forecast $397 billion in 2024 ad spend
However, despite their rhetoric, marketers are emphasizing ‘performance’ over quality content.
How publishers are experimenting with Reddit — even without a formal publisher program
While it hasn’t formally launched a publisher program, over the last 18 months Reddit has been steadily rolling out products and resources aimed at courting media companies to increase their presence on the platform.