For W Magazine’s September cover story featuring Rihanna, the text is not a story or an interview, but a screenplay written by Andrew Kevin Walker. Inside the magazine’s pages, full page photographs feature Rihanna imagined as a queen in a post apocalyptic world created by photographer Steven Klein and creative and fashion director, Edward Enninful.
On its website, there’s a slide show of the cover shoot’s images, videos which offer a behind the scenes glimpse of the shoot and guest art director Terry Jones discussing his method, as well as designer sketches of the clothing made for the shoot, among other digital-only content. On Instagram, two separate GIFs were created for the two different magazine covers, exclusively for the platform.
The central idea of the September issue is transformation, a metaphor for what the publication is also experiencing in its big shift to digital. To read the rest of the story, visit Digiday sister site Glossy.
More in Media
YouTube’s AI remix push exposes a looming reckoning for the creator economy
YouTube’s Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy.
Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships
Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.
Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers
Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.