Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
For W Magazine’s September cover story featuring Rihanna, the text is not a story or an interview, but a screenplay written by Andrew Kevin Walker. Inside the magazine’s pages, full page photographs feature Rihanna imagined as a queen in a post apocalyptic world created by photographer Steven Klein and creative and fashion director, Edward Enninful.
On its website, there’s a slide show of the cover shoot’s images, videos which offer a behind the scenes glimpse of the shoot and guest art director Terry Jones discussing his method, as well as designer sketches of the clothing made for the shoot, among other digital-only content. On Instagram, two separate GIFs were created for the two different magazine covers, exclusively for the platform.
The central idea of the September issue is transformation, a metaphor for what the publication is also experiencing in its big shift to digital. To read the rest of the story, visit Digiday sister site Glossy.
More in Media
What DoorDash’s Instacart acquisition says about the modern delivery platform pitch
DoorDash’s announced plans to acquire Instacart for $17 billion point to the constant need to gain market share by diversifying services and offerings.
‘They hold us hostage’: Publishers furious over terms change still can’t quit Facebook
Publishers are pushing back against Meta’s AI scraping terms, testing their leverage over a platform they still rely on.
How political creators are juggling platforms to find the three Rs: reach, revenue and rules
Political and news creators are relied on now more than ever, but what platforms are working for them? Which ones aren’t?