For W Magazine’s September cover story featuring Rihanna, the text is not a story or an interview, but a screenplay written by Andrew Kevin Walker. Inside the magazine’s pages, full page photographs feature Rihanna imagined as a queen in a post apocalyptic world created by photographer Steven Klein and creative and fashion director, Edward Enninful.
On its website, there’s a slide show of the cover shoot’s images, videos which offer a behind the scenes glimpse of the shoot and guest art director Terry Jones discussing his method, as well as designer sketches of the clothing made for the shoot, among other digital-only content. On Instagram, two separate GIFs were created for the two different magazine covers, exclusively for the platform.
The central idea of the September issue is transformation, a metaphor for what the publication is also experiencing in its big shift to digital. To read the rest of the story, visit Digiday sister site Glossy.
More in Media
Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server
What publishers once filed under someday now has a deadline, and Apple set it.
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.