What it is: The UK’s Privacy and Electronic Communications Directive, an amendment to the EU’s E-Privacy Directive, will restrict the use of cookies and virtually any other tracking methods used for advertising purposes. Both legal frameworks would require any company with users in an EU country to be subject to EU-wide and country-specific privacy legislation. The UK law’s translation of the EU’s E-Privacy Directive principles is far more restrictive than the present incarnation of the US-EU Safe Harbor agreement, which requires US companies to offer notification when cookies are used on a website.
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