Innovation costs The New York Times a pretty penny
Innovation comes at a price, it turns out. The New York Times’ investment in new digital products ate into its first-quarter earnings.
The company has been busy developing new digital products to capture readers who fall on either the low or high ends of the engagement spectrum. The NYT Now free mobile app on one end and, at the other, Times Premier, a premium service aimed at diehard fans, rolled out after the end of the first quarter, and more vertical apps are on the way.
In the company’s first-quarter earnings call, it disclosed that operating costs rose 3.8 percent to $365.8 million, mainly due to expenses associated with new products. Operating profit was $22.1 million in the quarter, down from $28.1 million in the same period of 2013.
On the bright side, the Times’ print and digital revenue is up for the first time in several years. The paper also continues to add digital subscribers, contributing to a 13.6 percent increase in overall digital circulation revenue over the year-ago quarter.
WTF is Dovekey
Google has a published a new proposal for how online ad auctions could work in a more privacy focused way.
Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns
The new media buy ensures campaigns reach a certain amount of people in the app frequently over three or five days.
Bloomberg is going deeper into OTT by expanding its social-first video brand QuickTake
The move will attempt to break the company's video coverage away from the financial news content that its TV network offers in order to reach a broader, younger audience.
SponsoredB2B events were broken before the pandemic, their online reinvention is creating positive change
Kim Darling, executive producer, Inbound Farewell lanyards, business cards and branded pens — it’ll be some time before people get their hands on these souvenirs of in-person events again. As the COVID-19 pandemic continues to transform the way people work, buy, sell, socialize and entertain themselves, the global events industry is facing its biggest-ever challenge. […]
‘One debt companies are building up is burnout’: Ad tech embraces the four-day working week
For tech companies, the four-day week incites laser focus and shrewd prioritization. Whether it will take hold outside of tech circles remains to be seen.
‘Total whack a mole’: Rogue political ads create mounting brand safety problems for publishers
The political ads flowing through open exchanges are creating a brand safety dilemma, despite the safeguards put in place.