Last chance to save on Digiday Publishing Summit passes is February 9
The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.
Pinterest might not yet be the new Tumblr, but it’s certainly making eye-opening gains.
According to data from ComScore via eMarketer, Tumblr experienced a 172 percent increase in worldwide audience size between October 2010 and October 2011, topped only by China’s version of Twitter Sina Weibo with a 181 percent increase.
Looking at growth in time spent per user on social networking sites worldwide, Pinterest saw an average of 72.1 minutes per worldwide user in October 2011, which is a 512 percent increase since May 2011. That’s no small feat. Tumblr visitors spent an average of 81.6 minutes on the site, up 41 Tumblr visitors posted an average of 81.6 minutes in October, up 41 percent from October 2010.
While both Tumblr and Pinterest have seen impressive growth in audience size and time spent per user, they are still pretty far behind the time spent per user on Facebook, which also saw 40 percent growth from October 2010 with users spending an average of 387.7 minutes on the site in October 2011.
Social Networks Worldwide by Minutes per User, Oct. 2011
Social Networks Worldwide by % Growth in Time Spent per User, Oct. 2011
More in Media
Brands invest in creators for reach as celebs fill the Big Game spots
The Super Bowl is no longer just about day-of posts or prime-time commercials, but the expanding creator ecosystem surrounding it.
WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?
The IAB introduced a draft bill to make AI companies pay for scraping publishers’ content. Here’s how it’ll differ from copyright law, and what comes next.
Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search
Q4 gave publishers a win — but as ad dollars return, AI-driven discovery shifts mean growth in 2026 will hinge on relevance, not reach.