The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.
Pinterest might not yet be the new Tumblr, but it’s certainly making eye-opening gains.
According to data from ComScore via eMarketer, Tumblr experienced a 172 percent increase in worldwide audience size between October 2010 and October 2011, topped only by China’s version of Twitter Sina Weibo with a 181 percent increase.
Looking at growth in time spent per user on social networking sites worldwide, Pinterest saw an average of 72.1 minutes per worldwide user in October 2011, which is a 512 percent increase since May 2011. That’s no small feat. Tumblr visitors spent an average of 81.6 minutes on the site, up 41 Tumblr visitors posted an average of 81.6 minutes in October, up 41 percent from October 2010.
While both Tumblr and Pinterest have seen impressive growth in audience size and time spent per user, they are still pretty far behind the time spent per user on Facebook, which also saw 40 percent growth from October 2010 with users spending an average of 387.7 minutes on the site in October 2011.
Social Networks Worldwide by Minutes per User, Oct. 2011
Social Networks Worldwide by % Growth in Time Spent per User, Oct. 2011
More in Media
Media Briefing: The 2024 media glossary, pt. 2
In part two of the 2024 Media Glossary, we tackle many of the terms you may have heard in conversations about generative AI as well as increasing the value of publishers’ on-site content.
Amid layoffs and cost cutting, Time CEO Jessica Sibley is expecting a ‘very strong second half’
Time CEO Jessica Sibley joins the latest episode of the Digiday Podcast.
How IBM and the US Open are using Watsonx to create more AI-generated tennis content
Additions include match reports delivered within minutes and AI-generated long-form articles edited by a human editorial team.