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There’s more to consumer engagement on Facebook than just getting likes.
Fathom Analytics for Facebook is a new Web-based application that offers in-depth social analytics to help brands effectively engage with customers via Facebook brand pages. Fathom Analytics has ranked brands using their Relationship Quality Index, a measurement based on four equally weighted factors: the brand pages’ number of fans, their momentum gaining fans, frequency of fan engagement and degree and frequency of positive emotional response.
According to Fathom’s Relationship Quality Index, the top five rated brands on Facebook are YouTube (48 million likes), MTV (29 million), Coca-Cola (36 million), Starbucks (26 million) and Disney (29 million).
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While likes alone aren’t what signal a successful brand page on Facebook, clearly, looking at these top five brands that all have tens of millions of likes, they are an important part of the picture. According to Fathom, what put YouTube’s Relationship Quality Index score so high is that “it appeals to a broad audience and encourages conversation by curating the selection of videos posted on its Facebook wall.”
See the rest of the rankings below.
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Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year
Digiday's survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.
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Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame
Even though subscription growth is declining year over year and churn rates are on the rise, this is likely more a story of returning to normalization than one of the economic downturn damaging yet another publisher business.
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Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.
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SponsoredHow publishers are fighting clickbait ads and protecting audiences
Sponsored by GeoEdge For publishers, delivering an engaging user experience is paramount to ensuring loyalty and safeguarding monetization opportunities. One major revenue channel for publishers is selling programmatic ads, but it’s becoming increasingly difficult to control the quality of the ads that come through programmatic channels. As a result, clickbait, offensive and misleading ads are […]
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Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.
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Confessions of a media executive: ‘As an Apple user, I love what they’re doing’
Apple is often charged with 'predatory privacy' but some media execs quietly acknowledge the upside.
