The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.
There’s more to consumer engagement on Facebook than just getting likes.
Fathom Analytics for Facebook is a new Web-based application that offers in-depth social analytics to help brands effectively engage with customers via Facebook brand pages. Fathom Analytics has ranked brands using their Relationship Quality Index, a measurement based on four equally weighted factors: the brand pages’ number of fans, their momentum gaining fans, frequency of fan engagement and degree and frequency of positive emotional response.
According to Fathom’s Relationship Quality Index, the top five rated brands on Facebook are YouTube (48 million likes), MTV (29 million), Coca-Cola (36 million), Starbucks (26 million) and Disney (29 million).
.jpg)
While likes alone aren’t what signal a successful brand page on Facebook, clearly, looking at these top five brands that all have tens of millions of likes, they are an important part of the picture. According to Fathom, what put YouTube’s Relationship Quality Index score so high is that “it appeals to a broad audience and encourages conversation by curating the selection of videos posted on its Facebook wall.”
See the rest of the rankings below.
More in Media
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.
Media Briefing: Publishers are turning GEO from an experiment into a business
Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.
The creator economy’s stance on AI is shifting — again
Creators are integrating AI tools into their workflows, but at what point does it overtake the creative process and result in sameness?