Infographic: Teens and Women Are Big Social Video Viewers

By Saya Weissman • November 9, 2011 • 1 min read •

The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day on Twitter @digiday.

According to data from Jun Group based on a sample of over 13 million user-initiated video views between Jan.1, 2011 and Sept. 30,11,

people aged 12-17 make up the largest group of social video viewers at 32 percent. This age group user base has increased 48 percent since the beginning of 2011. The next largest group of social video viewers are those aged 18-24 at 28 percent. As you might expect as age increases social video viewership decreases. One interesting finding was that women make up 63 percent of all video views.

https://digiday.com/?p=1573

More in Media

Generative AI

Meta AI rolls out several enhancements across apps and websites with its newest Llama 3

April 19, 2024 • 4 min read

Meta AI, which first debuted in September, also got a number of updates including ways to search for real-time information through integrations with Google and Bing.

Retail Revolution

Walmart rolls out a self-serve, supplier-driven insights connector

April 18, 2024 • 2 min read

The retail giant paired its insights unit Luminate with Walmart Connect to help suppliers optimize for customer consumption, just in time for the holidays, explained the company’s CRO Seth Dallaire.

Member Exclusive

Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI

April 18, 2024 • 6 min read

In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.