8 spots left:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day on Twitter @digiday.
According to data from Jun Group based on a sample of over 13 million user-initiated video views between Jan.1, 2011 and Sept. 30,11,
people aged 12-17 make up the largest group of social video viewers at 32 percent. This age group user base has increased 48 percent since the beginning of 2011. The next largest group of social video viewers are those aged 18-24 at 28 percent. As you might expect as age increases social video viewership decreases. One interesting finding was that women make up 63 percent of all video views.
Trending in
Most Read
More in Media
Yahoo becomes first licensee of ‘Spotify-like’ collective AI content licensing model
November 12, 2026
Yahoo is the first licensee of the Internet Licensing Collective, offering publishers a new way to get paid for content used in AI search.
Media Briefing: The IAB finds AI measurement standards elusive for publishers amid platform data gaps
November 12, 2026
The IAB’s new AI attribution framework promises to standardize measurement, but a lack of platform data leaves much of AI’s impact invisible.
TwitchCon is at a crossroads as creators question its value
November 12, 2026
Ahead of TwitchCon 2026, brands and creators weigh in on if the platform’s big IRL event is worth the cost and potential safety issues.