Cyber Week Sale:

Save 50% on a 3-month Digiday+ membership. Ends Dec 5.

SUBSCRIBE

Infographic: Teens and Women Are Big Social Video Viewers

The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day on Twitter @digiday.

According to data from Jun Group based on a sample of over 13 million user-initiated video views between Jan.1, 2011 and Sept. 30,11,
people aged 12-17 make up the largest group of social video viewers at 32 percent. This age group user base has increased 48 percent since the beginning of 2011. The next largest group of social video viewers are those aged 18-24 at 28 percent. As you might expect as age increases social video viewership decreases. One interesting finding was that women make up 63 percent of all video views.

More in Media

Illustration of a robot talking to a person.

AI-powered professional learning and the battle vs. ‘workslop’: Inside Deloitte’s Scout

Deloitte last month launched Scout as part of its Project 120, the company’s $1.4 billion investment in professional development.

‘The Big Bang has happened’: Reach gets proactive on AI-era referrals, starting with subscriptions

This week, the publisher of national U.K. titles Daily Mirror, Daily Express and Daily Star, is rolling out its first paid digital subscriptions – a big departure from the free, ad-funded model it’s had throughout its 120-year history. 

Arena Group, BuzzFeed, USA Today Co, Vox Media join RSL’s AI content licensing efforts

Arena Group, BuzzFeed, USA Today Co and Vox Media are participating in the RSL Collective’s efforts to license content to AI companies.