Our best offer:
Lock in a year of Digiday+ for 35% less. Ends May 29.
The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day on Twitter @digiday.
According to data from Jun Group based on a sample of over 13 million user-initiated video views between Jan.1, 2011 and Sept. 30,11,
people aged 12-17 make up the largest group of social video viewers at 32 percent. This age group user base has increased 48 percent since the beginning of 2011. The next largest group of social video viewers are those aged 18-24 at 28 percent. As you might expect as age increases social video viewership decreases. One interesting finding was that women make up 63 percent of all video views.
Trending in
Most Read
More in Media
Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls
May 26, 2026
Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers.
Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
May 26, 2026
Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.
WTF is viewbotting?
May 26, 2026
Viewbotting artificially inflates livestream views, but it doesn’t just affect streamers. What is the practice and why are brands and platforms concerned?