Last chance to save
Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
Nielsen, in a study commissioned by 24/7 Media in cooperation with AdKeeper, gave 600 respondents a list of questions on why they rarely or never clicked on static ads. Participants, who were allowed to list more than one reason, were drawn at random from online and field surveys.
Trending in
Most Read
More in Media
Why one creator commerce platform is connecting brands and creators for ‘flat-fee’ campaigns
March 18, 2026
Quick Collabs is LTK’s latest attempt to make creator marketing campaigns faster and more scalable. for brands and creators alike.
A new studio is betting Hollywood talent and first-party data will reshape creator monetization
March 16, 2026
Linden Lane Films combines Hollywood talent, YouTube mega creators, and audience data with hopes of reshaping monetization and content.
In graphic detail: Middle-tier creators are fueling the next phase of the creator economy
March 13, 2026
Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more.