Nielsen, in a study commissioned by 24/7 Media in cooperation with AdKeeper, gave 600 respondents a list of questions on why they rarely or never clicked on static ads. Participants, who were allowed to list more than one reason, were drawn at random from online and field surveys.
Trending in
Most Read
More in Media
Brands turn to creators to build World Cup buzz amid a logistics nightmare
June 10, 2026
A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.
Reuters and Time adopt bot-blocking whitelists to rein in AI crawlers
June 9, 2026
Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access.
Google’s AI opt-out leaves publishers with a choice they can’t safely use
June 8, 2026
The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.