Nielsen, in a study commissioned by 24/7 Media in cooperation with AdKeeper, gave 600 respondents a list of questions on why they rarely or never clicked on static ads. Participants, who were allowed to list more than one reason, were drawn at random from online and field surveys.
Trending in
Most Read
More in Media
Kroger’s new CEO, a Walmart veteran, is focused on speed and execution
July 24, 2026
Foran joined Kroger in February after serving as CEO of Air New Zealand since 2020. Before that, he was president and CEO of Walmart U.S. for about six years.
In Graphic Detail: The real impact of creators at the World Cup
July 23, 2026
The 2026 World Cup buzz was all about creators; we look at the numbers breaking down their impact at the global tournament.
Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets
July 23, 2026
Some publishers are betting that trusted brands and editorial authority are becoming their biggest competitive advantage with LLMs.