Only a few spots left to join us for AI Marketing Strategies
Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
Nielsen, in a study commissioned by 24/7 Media in cooperation with AdKeeper, gave 600 respondents a list of questions on why they rarely or never clicked on static ads. Participants, who were allowed to list more than one reason, were drawn at random from online and field surveys.
Trending in
Most Read
More in Media
‘It’s hard to be a $7 billion company’: The investment banker’s diagnosis for ad tech’s public woes
September 16, 2026
Public ad tech is disappearing and an investment banker just explained why.
IAB Creator Upfront: Why a half-built infrastructure is holding back CFO buy-in
September 16, 2026
IAB’s inaugural Creatorfronts sought to smooth-over some creator economy bumps to help get more CFOs on board.
How Reuters’ dynamic paywall is boosting subscriptions and ads
September 16, 2026
Reuters’ dynamic paywall is helping the publisher grow subscriptions while strengthening (rather than cannibalizing) its ads business.