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Infographic: Static Display’s Big Fail

 

Nielsen, in a study commissioned by 24/7 Media in cooperation with AdKeeper, gave 600 respondents a list of questions on why they rarely or never clicked on static ads. Participants, who were allowed to list more than one reason, were drawn at random from online and field surveys.

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Kroger’s ad business sees most profit growth since 2021

Profit for the Kroger Precision Marketing advertising business grew 24% in the second quarter, according to Kroger’s latest financial earnings release.

Graphic of a dollar sign-shaped key unlocking a lock, symbolizing the key to unlocking successful performance marketing through the seven stages of development

Google rolls out pay-per-value AI licensing program to publishers

Google has been quietly scaling a pay-per-value AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.

What we’ve learned from the creator snafus at this year’s US Open

Everyone’s hating on creators at the US Open, but they’re here to stay in the tennis world, just perhaps with some adjustments.