Here is a look at two major competitive social media brands: Facebook and Google+. According to this data from ComScore, comparing people who search for Google+ versus Facebook, Google+ attracts a slightly younger crowd, skewing towards the 18-34 age range; whereas Facebook, the more established of the two social networks, attracts a searcher demographic that reflects the larger search population, which leans more towards the 35-54 age range. When it comes to income level the differences between Google+ searchers and Facebook searchers is even more noticable. A little over 32 percent of Google+ searchers have a household income of $100,000 or greater, compared to 23 percent of Facebook searchers.
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