Insights from CTV leaders at Dentsu, Horizon Media and more
Here is a look at two major competitive social media brands: Facebook and Google+. According to this data from ComScore, comparing people who search for Google+ versus Facebook, Google+ attracts a slightly younger crowd, skewing towards the 18-34 age range; whereas Facebook, the more established of the two social networks, attracts a searcher demographic that reflects the larger search population, which leans more towards the 35-54 age range. When it comes to income level the differences between Google+ searchers and Facebook searchers is even more noticable. A little over 32 percent of Google+ searchers have a household income of $100,000 or greater, compared to 23 percent of Facebook searchers.
More in Media
Digiday+ Research: Publishers pull back their dependence on digital revenue
After a year in which publishers shifted their revenue dependence away from traditional channels and toward digital channels, 2025 has seen a shift back toward more of a balance between traditional and digital revenue sources.
LinkedIn makes it easier for creators to track performance across platforms
Creator data is becoming more accessible to third-party vendors via a new API — another step in LinkedIn’s creator platform evolution.
Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet
After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption?