Here is a look at two major competitive social media brands: Facebook and Google+. According to this data from ComScore, comparing people who search for Google+ versus Facebook, Google+ attracts a slightly younger crowd, skewing towards the 18-34 age range; whereas Facebook, the more established of the two social networks, attracts a searcher demographic that reflects the larger search population, which leans more towards the 35-54 age range. When it comes to income level the differences between Google+ searchers and Facebook searchers is even more noticable. A little over 32 percent of Google+ searchers have a household income of $100,000 or greater, compared to 23 percent of Facebook searchers.
More in Media
OpenAI, The New York Times debate copyright infringement of AI tech companies in first trial arguments
The copyright infringement trial between The New York Times and OpenAI kicked off in a federal court hearing on Tuesday. Here’s what both parties argued.
Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists
This year, the companies driving innovation in Europe focused on omnichannel strategies, including leaning on first-party data and AI-driven insights to improve targeting and audience engagement. The Digiday Awards Europe finalists also share a common theme of elevating user experiences to deliver more impactful technology and campaigns. For instance, the Financial Times is a nominee […]
Digiday+ Research: More than half of publishers reported revenue increases in 2024
Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn’t extend to the media industry as a whole.