CTV Advertising Strategies:

Insights from CTV leaders at Dentsu, Horizon Media and more

SECURE YOUR SEAT

Infographic: Most Don’t Get Facebook’s Privacy Controls

If 2011 has been the year of anything in particular, privacy concerns is definitely a strong candidate. Everyone is quick to get all worked up over online privacy, yet according to findings from a recent study conducted by Harris Interactive for sharing platform Posterous, only 32 percent of respondents said that they fully understand Facebook’s privacy controls.

Everyone complains about privacy when Facebook introduces new features; but it seems that when there are new privacy features, people don’t take the time to understand them. Granted that Facebook doesn’t always make it so easy to understand when and what privacy settings are being changed, maybe people need to be more proactive about understanding the privacy policies of the various platforms and websites they use.

US Facebook Users Who Feel They Completely Understand Facebook’s Privacy Controls, Oct. 2011 (% of respondents)

https://digiday.com/?p=1168

More in Media

Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet

After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption? 

Generative AI, not ad tech, is the new antitrust battleground for Google

Global regulatory scrutiny is shifting from Google’s ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.

Yahoo takes cues from platforms as it offers more editorial control to creators

Through its creator program, Yahoo is evolving from its roots as a content aggregator and editorial publisher to more of a distribution platform for individual creators.