The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day on Twitter @digiday.
Surprise, surprise: According to data from Performics, it looks like men are actually more active social media users than women. Performics asked 1,000 respondents (52 percent of whom were female and 48 percent male) what social networks they have an account with, more specifically, what social networks do they visit at least once a month. Across the board, more men responed that they were active on YouTube, Twitter, Google Plus, MySpace and LinkedIn. Facebook, however, was the exception, where women beat out men by 1 percent. While gender stereotypes may lead you to believe that women would be the social network butterflies, it is really men who are the more active social networkers.
More in Media
Creators are left wanting more from Spotify’s push to video
The streaming service will have to step up certain features in order to shift people toward video podcasts on its app.
Digiday+ Research: Publishers expected Google to keep cookies, but they’re moving on anyway
Publishers saw this change of heart coming. But it’s not changing their own plans to move away from tracking consumers using third-party cookies.
Incoming teen social media ban in Australia puts focus on creator impact and targeting practices
The restriction goes into effect in 2025, but some see it as potentially setting a precedent for similar legislation in other countries.