Infographic: Men Are More Social Than Women

The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day on Twitter @digiday.

Surprise, surprise: According to data from Performics, it looks like men are actually more active social media users than women. Performics asked 1,000 respondents (52 percent of whom were female and 48 percent male) what social networks they have an account with, more specifically, what social networks do they visit at least once a month. Across the board, more men responed that they were active on YouTube, Twitter, Google Plus, MySpace and LinkedIn. Facebook, however, was the exception, where women beat out men by 1 percent. While gender stereotypes may lead you to believe that women would be the social network butterflies, it is really men who are the more active social networkers.

 

https://digiday.com/?p=1527

More in Media

Google’s 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor

Google’s vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market.

Mythbuster: How the inconsistent definition of click-through rates affects publishers and their advertisers

Some email newsletter platforms’ click-through rates are actually click-to-open rates, which are measured against the number of emails opened rather than the emails sent. But buyers seem to prefer it that way.

Digiday+ Research: Events will be key for publishers’ revenues next year

Publishers’ events businesses picked up pretty significantly during the back half of this year — and they will focus on sustaining that lift into 2024, according to Digiday+ Research.