I really don’t want cell service to come to the subway stations here in New York. My daily commute is meant to tune out everyone and everything, though it’s getting increasingly more difficult as my fellow subway riders have decided I need to hear what music they’re listening to. Please, MTA, save the money and put it toward something more useful like, I don’t know, cleaning the stations. Here are some links you might want to check out, in case you missed them.
It’s sad how reliant we are on our devices. Just because this poor guy got hacked doesn’t mean we shouldn’t continue doing the stuff we’ve been doing, but it’s a good cautionary tale of why it’s important to be wary of privacy policies. In this case, there’s more to it than just changing your passwords frequently. (via Wired)
Here’s a story about how being naive can actually be to your advantage — well, to some extent. Go ahead, launch the next big idea. As Matt Mickiewicz points out, this is not going to come from a Fortune 500 company; it’s going to come from someone like you — or hopefully, me — someone who has big ambitions and innovation on the brain. (via Fast Company)
Lucky Magazine announced it’ll soon direct readers to purchase what’s seen in the magazine straight from the Web. Are brick and mortar stores on their way out? (via The New York Times)
Not being on Facebook makes you suspicious to potential employers and dates. Mom and Dad, get to it. (via Daily Mail)
Buying an Apple gadget? Beware of the Smurfberries. Or just don’t give your kid your iPad. (via The Huffington Post)
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Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
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The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
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Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
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SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
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Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
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WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
