ICYMI: Digiday goes analog and social platforms duke it out
We had a good week here at Digiday. And next week promises to be even better.
Five days ago we launched Pulse, a new quarterly magazine. That’s right: Digiday is embracing print. Devoted to the future of media, the first issue of Pulse takes a look at what the rise of platforms, from Facebook to Snapchat, means for publishers. To keep users lingering longer and coming back more often, platforms need content. Facebook, Snapchat and the like have been a lot more attentive to their requests lately. But for all that, publishers still are making a lot of content for platforms with uncertain payoff. Facebook still doesn’t have a business model by which publishers can monetize their video there.
Publishers, for their part, are staffing up in response. Like many of them, Vox Media has decided that its future depends on buddying up to the big platforms. So earlier this year when it looked for someone to handle its platform relationships, it hired Choire Sicha, co-founder of The Awl Network. Click here to read our profile of Sicha, who has made a career out of being the media insider’s outsider.
To download the 60-page magazine, please visit the Pulse page.
Elsewhere in platform land, Twitter is no longer billing itself as a social network in the Apple App Store. It now sits atop the news category, where it is not competing with (or losing in the rankings to) Facebook and Snapchat. Seems like everyone was taking potshots at each other this week, though: Twitter and Facebook have both urged brands and influential users to stop using them to promote their Snapchat accounts.
Facebook is also doubling down on its war against clickbait: The social giant is putting an emphasis on articles that are important to people and recognizing that clicks, shares and comments aren’t necessarily the best indicators of that. Garett Sloane has an analysis of which publishers will come out winners — and which will lose out — as a result of the latest algorithm tweak.
In a lighter note, our breaking news reporter Jordan Valinsky scored a viral hit for us this week when he noticed that Reebok was selling shoes modeled after the ones worn by Sigourney Weaver in “Alien.” The problem? The shoe maker only made them available in men’s sizes — even though the character who wore them in the 1979 classic film was anything but.
Stick around next week. We’ve got some exciting things coming: For starters, we’re launching a new site. Glossy is a new publication from Digiday Media that will chart the seismic activity tearing through fashion and luxury space. Look for it here.
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?