IAB Brings Back Rothenberg

The Interactive Advertising Bureau’s search for a new leader ended up in a familiar place: it’s rehiring Randall Rothenberg.

The trade group said Rothenberg would return to the CEO post after just one month as chief digital officer at Time Inc. He was recruited to Time by Jack Griffin, who last week was ousted from his post as CEO.
Rothenberg’s possible return first surfaced on Friday in a story by Adweek.
The move ends a search process that people involved said never came close to hiring Rothenberg’s successor, which the group hoped to do before its annual meeting next month. In further turnover, IAB chariman David Moore stepped down this month and was replaced by IDG CEO Bob Carrigan.
“During his three-year tenure at IAB, Randall built the organization into the leading trade organization for marketing and media,” Carrigan wrote in an email sent to IAB members this morning. “With our industry at a crucial inflection point, we are confident that Randall is the best person to continue to advance the work he’s done to date.”

More in Media


‘It’s gonna be a race’: Publishers speak out on the industry’s post-cookie preparedness

During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters assessed the industry’s readiness.

Publishing execs express concern over generative AI’s impact on traffic and IP protections

Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week.

AI Briefing: What the ozone layer might teach us about holes in data

Here is A sampling of other AI-related news from last week.