“2012 State of Digital Integration: Devices and Content” is a new study by Deloitte and The Harrison Group focused on mobile technology (tablets, smartphones, e-readers, etc.) and digital-content consumption that takes a 360-degree look at the marketplace to answer these questions for your business: What do consumers want? What technologies are they currently engaging, and how? How are consumer trend-leaders behaving? What are they demanding in terms of information and service delivery on digital platforms? How are tablets and mobile platforms being adopted in the workplace? Where do your customers and clients stand in terms of digital engagement, distribution and business models? How will this affect demands on their agencies, publishers, manufacturers and digital-service providers? The research integrates two extensive surveys (consumer and business), providing an extensive look at the what, how and why behind consumers’ and business’ current behaviors and future intentions regarding digital consumption of media and advertising, device adoption and integration, and more. Click here to participate in this new research initiative.
More in Media
BuzzFeed’s sale of First We Feast seen as a ‘good sign’ for the M&A media market
Investor analysts are describing BuzzFeed’s sale of First We Feast for $82.5 million as a good sign for the media M&A market — which itself is an indication of how ugly that market had become.
Media Briefing: Efforts to diversify workforces stall for some publishers
A third of the nine publishers that have released workforce demographic reports in the past year haven’t moved the needle on the overall diversity of their companies, according to the annual reports that are tracked by Digiday.
Creators are left wanting more from Spotify’s push to video
The streaming service will have to step up certain features in order to shift people toward video podcasts on its app.