“2012 State of Digital Integration: Devices and Content” is a new study by Deloitte and The Harrison Group focused on mobile technology (tablets, smartphones, e-readers, etc.) and digital-content consumption that takes a 360-degree look at the marketplace to answer these questions for your business: What do consumers want? What technologies are they currently engaging, and how? How are consumer trend-leaders behaving? What are they demanding in terms of information and service delivery on digital platforms? How are tablets and mobile platforms being adopted in the workplace? Where do your customers and clients stand in terms of digital engagement, distribution and business models? How will this affect demands on their agencies, publishers, manufacturers and digital-service providers? The research integrates two extensive surveys (consumer and business), providing an extensive look at the what, how and why behind consumers’ and business’ current behaviors and future intentions regarding digital consumption of media and advertising, device adoption and integration, and more. Click here to participate in this new research initiative.
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Digiday+ Research: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
Publishers have been busy prepping for the end of the third-party cookie, but that doesn't mean they think they'll come out on top in the post-cookie era. In fact, publishers count themselves among those who stand to lose from the end of the cookie.
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Media Briefing: Publisher execs fear lack of visibility for Q3, but feel steady year over year
Publisher execs share how Q2 shook out for their businesses as they brace for an equally murky second half.
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As AI spreads across the marketing landscape, data’s role will be key to success or danger
There’s a growing awareness of the risks inherent in AI's ultra-powerful potential, but whether enough steps are being taken to mitigate them remains a huge question mark.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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Spotify cancels six true crime podcasts amid layoffs, Gimlet-Parcast merger
Spotify is canceling six shows and laying off 200 people as it merges its Gimlet and Parcast units to push its podcast business towards profitability.
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Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
