Survey: How Will Digital Media Evolve?
“2012 State of Digital Integration: Devices and Content” is a new study by Deloitte and The Harrison Group focused on mobile technology (tablets, smartphones, e-readers, etc.) and digital-content consumption that takes a 360-degree look at the marketplace to answer these questions for your business: What do consumers want? What technologies are they currently engaging, and how? How are consumer trend-leaders behaving? What are they demanding in terms of information and service delivery on digital platforms? How are tablets and mobile platforms being adopted in the workplace? Where do your customers and clients stand in terms of digital engagement, distribution and business models? How will this affect demands on their agencies, publishers, manufacturers and digital-service providers? The research integrates two extensive surveys (consumer and business), providing an extensive look at the what, how and why behind consumers’ and business’ current behaviors and future intentions regarding digital consumption of media and advertising, device adoption and integration, and more. Click here to participate in this new research initiative.
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Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
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Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
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Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
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SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
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The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
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Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
