Twitter doesn’t necessarily come naturally or easily to more mature industry execs. But this is the “personal branding” age, so there’s little choice for many agency and media hotshots but to start pecking away pithy updates. Results can vary.
Here is a list of etiquette tips for the over-40 set. In general, use your best judgement, and don’t try too hard to sound like, well, a millennial because young people are some of the most annoying people on Twitter.
The Executive’s Guide to Twitter Etiquette
1. Never, under any circumstances, use emoticons. These are unbecoming, and if you are a man, can come off super creepy. Just use your words.2. Reconsider the urge to use lol, rofl and other abbreviations frequently used by your teenage daughter. Again, a certain creepiness factor enters when grown people use tween lingo. It’s like the guys on Japanese subways reading pornographic comic books. OK, it’s not that bad. Still.
3. Please use historical-figure quotes sparingly — or any literary, philosophical or inspirational quotes for that matter. Yeah, Sun-Tzu gets your blood pumping, but sometimes discretion is needed.
4. It’s OK to suck up to clients, but try not to be too obvious or over the top about it. A little self-respect can go a long way.
5. Remember: You’re a grown up. Think whether you would say aloud, “Love me some McDonald’s fries,” or “Sweet setup!”
6. Don’t do the whole arrows and airport abbreviations thing when traveling. We get it, you are a jet-setting exec. You are a Very Important Person. If you must share your travels, again, just use your words, I guess. Just know you run the risk of sounding like an idiot.
7. If this or some variation of this is in your Twitter bio, remove it immediately: “All thoughts and opinions expressed are my own.” Unless a robot is running your account or you are being inhabited by an alien creature that is controlling your typing, it’s kind of obvious that what you are tweeting is your opinion. Also remove this: “RTs don’t equal endorsements.” Nobody knows what that means. And if you work somewhere that would fire you for RTing something, you should probably work elsewhere anyway.
8. Try not to tweet too much about executive-level “problems,” like “@delta sky lounge only has pinot. #lame #unacceptable.” No one will feel bad for you. In fact, they might hate you a little bit for tweeting things like that.
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
SponsoredHow agencies’ relationships with RMNs are continuing to evolve in 2023
Sponsored by Best Buy Ads As retail media networks proliferate, agencies are increasingly identifying RMNs as valuable opportunities for their brand clients as they seek quality audience data, meaningful reporting and insights, and authentic and engaging ad formats and creative. However, there are many options for them to work through as they select RMN partners. […]
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.