How generative AI is muddying copyright laws – what businesses need to know

This article was first published by Digiday sibling Worklife

Elon Musk and almost 4,000 high-profile signatories, including engineers from Amazon, DeepMind, Google, Meta, and Microsoft, attempted to halt the giddying acceleration of generative artificial intelligence in an open letter published in late March.

“Recent months have seen AI labs locked in an out-of-control race to develop and deploy ever more powerful digital minds that no one – not even their creators – can understand, predict, or reliably control,” read the letter. “Powerful AI systems should be developed only once we are confident that their effects will be positive and their risks will be manageable.”

Everyone should take note when the brightest human – rather than machine – minds are demanding progress be paused. But has the bot not already bolted? And considering the possible competitive advantages if rivals opt to down AI tools, will the temptation to continue pushing the boundaries of technology beyond their current limits not be too irresistible for business leaders?

Many have wasted little time embracing ChatGPT, a large-scale language model fed 300 billion words by developer OpenAI that is “confidently incorrect,” and DALL-E, a similar tool that generates images rather than words. While interest has surged in the former, potentially the bigger, creepier issues are around the latter, specifically copyright infringements. 

To read the full article over on WorkLife click here.

More in Media

Publishers test new TikTok feature that adds links to organic videos

Publishers are testing a TikTok feature that adds links to organic videos, and hoping it can help drive traffic to their sites.

Digiday+ Research: Publishers take their focus off events as revenue dips

The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business.

What platforms, brands and agencies hope to get out of the Possible conference in year 2

Year two of Possible is once again being held in Miami Beach, and it will take place from April 15-17 with 3,000 attendees expected to listen to another 200 or so speakers, including Snap’s Colleen DeCourcy, Uber Ads’ Megan Ramm and UM Worldwide’s Matthew Smith.