How generative AI is muddying copyright laws – what businesses need to know

This article was first published by Digiday sibling Worklife

Elon Musk and almost 4,000 high-profile signatories, including engineers from Amazon, DeepMind, Google, Meta, and Microsoft, attempted to halt the giddying acceleration of generative artificial intelligence in an open letter published in late March.

“Recent months have seen AI labs locked in an out-of-control race to develop and deploy ever more powerful digital minds that no one – not even their creators – can understand, predict, or reliably control,” read the letter. “Powerful AI systems should be developed only once we are confident that their effects will be positive and their risks will be manageable.”

Everyone should take note when the brightest human – rather than machine – minds are demanding progress be paused. But has the bot not already bolted? And considering the possible competitive advantages if rivals opt to down AI tools, will the temptation to continue pushing the boundaries of technology beyond their current limits not be too irresistible for business leaders?

Many have wasted little time embracing ChatGPT, a large-scale language model fed 300 billion words by developer OpenAI that is “confidently incorrect,” and DALL-E, a similar tool that generates images rather than words. While interest has surged in the former, potentially the bigger, creepier issues are around the latter, specifically copyright infringements. 

To read the full article over on WorkLife click here.

https://digiday.com/?p=498424

More in Media

Media Briefing: Efforts to diversify workforces stall for some publishers

A third of the nine publishers that have released workforce demographic reports in the past year haven’t moved the needle on the overall diversity of their companies, according to the annual reports that are tracked by Digiday.

Creators are left wanting more from Spotify’s push to video

The streaming service will have to step up certain features in order to shift people toward video podcasts on its app.

Digiday+ Research: Publishers expected Google to keep cookies, but they’re moving on anyway

Publishers saw this change of heart coming. But it’s not changing their own plans to move away from tracking consumers using third-party cookies.