Five seats left to attend the Digiday Media Buying Summit:

Join us Oct. 15-17 in Phoenix to connect with top media buyers

SECURE YOUR SEAT

How companies are training next-gen AI talent, to avert skills shortage

The story was first published by Digiday sibling WorkLife

Amid the current generative AI boom, individuals and entire industries are asking both existential and practical questions about the potential of artificial intelligence.

And while workforce adoption of AI isn’t novel on its own, rapid innovations and their accelerated proliferation have created a new race to recruit, train and apply the best AI talent, to fill what some have described as an “AI skills shortage crisis.”

In just a few months, developing new AI tools and teaching how to use them have become top priorities across a range of industries. Increased attention — and the money that comes with it — has led many business leaders to feel both urgency and concern: What do employees need to learn, how can they start, and what will it all mean for current and future jobs?

Since Microsoft sparked a frenzy in January with its $10 billion investment in OpenAI, startups and giants alike have made innumerable bets on various types of generative AI. In April, the accounting giant PwC announced a $1 billion investment to scale generative AI and upskill 65,000 people with ways to “work faster and smarter.”

A few weeks later, the analytics firm SAS also announced a $1 billion three-year plan. Other companies have recently created AI-focused programs for both employees and clients. In March, Accenture announced a new Large Language Model Center Of Excellence, which was followed by IBM in May with a Center of Excellence focused on generative AI.

To read the full story click here

More in Media

In the AI dealmaking rush, Trusted Media Brands is at the table but holding back

Trusted Media Brands is in talks with big tech on AI licensing, but delaying signing deals to avoid giving away content without clear terms.

Inside The Economist’s plan to grow revenues in a post-search, AI-driven future

The publisher is investing in formats that are more difficult for machines to mimic, like video and audio, while holding a hard line against licensing deals with AI firms it views as competitors. 

A measuring tape slightly open with eyes on the measure. Representing measurement for omnichannel strategies.

Discord puts proof behind its ad pitch with first measurement push

The measurement test comes a year and six months after Discord rolled out Quests, and is the latest signal that it is going all-in on measurement in 2025 as it moves from experimental campaigns to something advertisers can trust at scale.