Marty Swant

Senior Reporter, Marketing & Technology

marty@digiday.com @Martyswant

Beyond Ads

Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
Privacy

Location tracking continues to face scrutiny after Google’s latest data privacy settlement
Beyond Ads

Cómo BMW ha creado una experiencia de marca de realidad mixta en la que los conductores se ponen al volante con un casco de RV
Beyond Ads

How BMW created a mixed reality brand experience where drivers get behind the wheel – wearing a VR headset
Español

La reunión gerencial de Elon Musk en Twitter no ayuda a disipar las dudas y preocupaciones de los anunciantes
Marketing

Elon Musk’s Twitter town hall does little to assuage advertiser questions and concerns
Marketing

Drama-packed midterm showdown sees sharp political ad uptick for CTV as voters head to the polls today
Beyond Ads

Web3 marketers: Brands need to think less about terms and embrace longer timelines
Retail Revolution

IKEA’s chief digital officer on how it’s using AI to personalize online shopping, working with influencers
Marketing

Elon Musk’s appeal to Twitter advertisers leaves many with questions
Marketing

Why this nonprofit is using augmented reality to cut through the divisive noise of social media
Navigating Economic Instability

Mientras continúa la incertidumbre económica, los profesionales del marketing observan el comportamiento de los consumidores buscando experimentar
Navigating Economic Instability

As economic uncertainty continues, marketers are watching consumer behavior, looking to experiment

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