Limited seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

H&M’s Super Bowl David Beckham Ad on Top

While Super Bowl advertisers surprisingly didn’t do anything specifically social in their ads this year, that, of course, didn’t stop the public from taking to the social Web to discuss and share their favorites.

According to data from Bluefin Labs, analysis of all the commentary on social media sites (like tweets, public Facebook posts and blog posts) revealed that the overall top Super Bowl commercial this year was the H&M “David Beckham Bodywear” ad, which had 109,000 social media comments. Unsurprisingly, this was also the top ad in terms of female commenters, who made up 83 percent of comments.

Check out the full top 10 and other rankings in the infographic below.

More in Media

snake oil

Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming

A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the services really are.

‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business

Meta knows LLMs could transform its ads business. Getting there is another matter.

How creator talent agencies are evolving into multi-platform operators

The legacy agency model is being re-built from the ground up to better serve the maturing creator economy – here’s what that looks like.