It may have delayed its plans for large, autoplay video ads, but Facebook is already out in the market aggressively selling in-post, user-initiated video ad products.
A source told Digiday that Facebook has asked its marketing developer parters, or “PMD”s, to pitch their clients on Facebook video ads using the deck below. The presentation goes to great lengths to convince ad buyers that Facebook is not only a viable alternative to TV advertising, but that it reaches more people than major TV networks can.
Here’s the deck:
More in Media
Media Briefing: Dotdash Meredith’s Jon Roberts on the AI agenda in 2025
This week’s Media Briefing features an interview with Dotdash Meredith’s chief innovation officer Jon Roberts on his plans for AI tech development in 2025.
OpenAI, The New York Times debate copyright infringement of AI tech companies in first trial arguments
The copyright infringement trial between The New York Times and OpenAI kicked off in a federal court hearing on Tuesday. Here’s what both parties argued.
Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists
This year, the companies driving innovation in Europe focused on omnichannel strategies, including leaning on first-party data and AI-driven insights to improve targeting and audience engagement. The Digiday Awards Europe finalists also share a common theme of elevating user experiences to deliver more impactful technology and campaigns. For instance, the Financial Times is a nominee […]