Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
The HBO Go iPad app was named the best in show at the MOBI Awards, Digiday’s honors for the best in mobile marketing and media.
HBO released Go in April for the iPad, iPhone and Android devices. The app has on-demand streaming of a vast library of HBO programming. It requires a verified cable subscription and is part of the Time Warner unit’s HBO Everywhere initiative.
Bravo was also a top winner. It took home the award for Best Mobile/Social Integrated Campaign for Top Chef and Best Mobile App for Social Media for Bravo Now. Bravo was also had a finalist entry in Best Mobile/Social Integrated Campaign for Real Housewives and Best Mobile App for Branded Content for Bravo Now.
One surprise winner was Diario des Noticias, a Portugese newspaper, which took home top honors in Best Mobile App for Editorial Content, beating out finalists BloombergBusinessweek and National Geographic.
The full list of the winners is available at the MOBI Awards website.
More in Media
Yahoo becomes first licensee of ‘Spotify-like’ collective AI content licensing model
Yahoo is the first licensee of the Internet Licensing Collective, offering publishers a new way to get paid for content used in AI search.
Media Briefing: The IAB finds AI measurement standards elusive for publishers amid platform data gaps
The IAB’s new AI attribution framework promises to standardize measurement, but a lack of platform data leaves much of AI’s impact invisible.
TwitchCon is at a crossroads as creators question its value
Ahead of TwitchCon 2026, brands and creators weigh in on if the platform’s big IRL event is worth the cost and potential safety issues.