The HBO Go iPad app was named the best in show at the MOBI Awards, Digiday’s honors for the best in mobile marketing and media.
HBO released Go in April for the iPad, iPhone and Android devices. The app has on-demand streaming of a vast library of HBO programming. It requires a verified cable subscription and is part of the Time Warner unit’s HBO Everywhere initiative.
Bravo was also a top winner. It took home the award for Best Mobile/Social Integrated Campaign for Top Chef and Best Mobile App for Social Media for Bravo Now. Bravo was also had a finalist entry in Best Mobile/Social Integrated Campaign for Real Housewives and Best Mobile App for Branded Content for Bravo Now.
One surprise winner was Diario des Noticias, a Portugese newspaper, which took home top honors in Best Mobile App for Editorial Content, beating out finalists BloombergBusinessweek and National Geographic.
The full list of the winners is available at the MOBI Awards website.
More in Media
Dhar Mann is going to Tribeca X to prove CTV can do TV’s job — and that creators belong in the conversation
Hyper-engaged audiences, lightning-fast production, and a finger on the cultural pulse has made CTV partnerships with creators like Dhar Mann very enticing for brands.
Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform
Publishers are starting to make meaningful AI licensing deals via Snowflake’s RAG pipe, with some securing several six-figure deals with financial institutions.
Vox Media CRO Geoff Schiller joins Screenvision as CEO
Vox Media CRO Geoff Schiller will become CEO of cinema ad firm Screenvision, setting sights on Gen Z and a strong pipeline of movies.