for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
The HBO Go iPad app was named the best in show at the MOBI Awards, Digiday’s honors for the best in mobile marketing and media.
HBO released Go in April for the iPad, iPhone and Android devices. The app has on-demand streaming of a vast library of HBO programming. It requires a verified cable subscription and is part of the Time Warner unit’s HBO Everywhere initiative.
Bravo was also a top winner. It took home the award for Best Mobile/Social Integrated Campaign for Top Chef and Best Mobile App for Social Media for Bravo Now. Bravo was also had a finalist entry in Best Mobile/Social Integrated Campaign for Real Housewives and Best Mobile App for Branded Content for Bravo Now.
One surprise winner was Diario des Noticias, a Portugese newspaper, which took home top honors in Best Mobile App for Editorial Content, beating out finalists BloombergBusinessweek and National Geographic.
The full list of the winners is available at the MOBI Awards website.
More in Media
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.
How college athlete Carson Roney went from TikTok dances to Gatorade commercials
Carson Roney went from TikTok star to commercial actor in just several years; we walk through her steps to success.
Forbes creates wine vertical, commerce shop and membership business as AI squeezes traffic
Forbes is launching a wine-focused vertical, commerce site and membership program to grow consumer revenue and offset declining traffic.