Virtual Therapy: In our Internet Age, we are all accustomed to going online to access all kinds of services, from ordering food to booking flights to video chatting. Now you can video chat with your therapist. Psychology is the latest industry to jump onboard the Internet train. Many psychologists are exploring the idea of virtual therapy as a way to treat patients who for mental or physical reasons would not be able to visit a therapist’s office. Online therapy is also a good way for people who are embarrassed by the stigma of psychological help to still seek treatment while keeping it private. Some companies already exist, like Cope Today and HealthLinkNow, that offer online therapy or help match online therapists to patients. The one big problem is that while the field of psychology may be ready to be a part of the online revolution, insurance companies are not as quick to jump. Without insurance coverage for online therapy, people will obviously be much less inclined to seek online treatment. NYT
Sexting in the Future: Here is documentation of “Technology-Enabled Congressional Sex Scandals of the Future.” McSweeney’s
Etsy Shop of the Day: For all of you Casey Anthony trial fanatics who want to keep the courtroom drama alive, just stop by this Etsy shop and buy a “Casey Anthony Trial Diorama Case Courtroom Dolls OOAK Judge Lawyer Mini Courthouse” for just $450! Jezebel
Comic of the Day: I mean, he is the number one user on Google+. Geek Culture
Video of the Day: I don’t even know.
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Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
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Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
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Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
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SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
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WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
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Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.
