Netflix in Perspective: For a funnier take on the Netflix decision, Funny or Die did a PSA-style short with Jason Alexander, who describes the subscription price hike as “literally the worst thing that’s happened to white people.”
Quote of the Day: “In an agency of 500 people, only about 20 do good, smart work.” Gerry Graf, ad agency creative veteran and founder of boutique agency Barton F Graf 9000, speaking at AdAge’s Small Agency conference.
Long Live the Black Box: Have demand-side platforms lived up to their hype? The advent of ad exchanges and the growth of DSPs on the buy side promised to herald an end to the black-box approach to buying ads at scale. That hasn’t happened, as noted by Organic’s Steve Kerho in Fast Company. Ad networks not only haven’t died, they continue to thrive. So are DSPs a failure? Not so much. Kerho sees greater transparency vis DSPs on what sites and audiences are performing for advertisers. The problem he sees is a human-machine disconnect. The DSP algorithm will surface insights but they the human planner won’t be able to act on them in time to make a real difference to a campaign. For now, Kerho sees DSPs continuing to operate in the lower-funnel part of marketing, unless they begin to address the thorny issues around attribution.
Member ExclusiveMedia Briefing: A timeline of media unions’ actions this quarter
Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals.
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
SponsoredHow Comscore is simplifying pre- and post-campaign measurement for advertisers
Produced in partnership with Marketecture The following article provides highlights from an interview between Greg Dale, Comscore’s general manager of digital, and Mike Shields, co-founder of Marketecture. Register for free to watch more of the discussion and learn how advanced advertising measurement is providing advertisers access to the deep data they need across all platforms. […]
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.