Netflix in Perspective: For a funnier take on the Netflix decision, Funny or Die did a PSA-style short with Jason Alexander, who describes the subscription price hike as “literally the worst thing that’s happened to white people.”
Quote of the Day: “In an agency of 500 people, only about 20 do good, smart work.” Gerry Graf, ad agency creative veteran and founder of boutique agency Barton F Graf 9000, speaking at AdAge’s Small Agency conference.
Long Live the Black Box: Have demand-side platforms lived up to their hype? The advent of ad exchanges and the growth of DSPs on the buy side promised to herald an end to the black-box approach to buying ads at scale. That hasn’t happened, as noted by Organic’s Steve Kerho in Fast Company. Ad networks not only haven’t died, they continue to thrive. So are DSPs a failure? Not so much. Kerho sees greater transparency vis DSPs on what sites and audiences are performing for advertisers. The problem he sees is a human-machine disconnect. The DSP algorithm will surface insights but they the human planner won’t be able to act on them in time to make a real difference to a campaign. For now, Kerho sees DSPs continuing to operate in the lower-funnel part of marketing, unless they begin to address the thorny issues around attribution.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.