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All the talk in the industry is Yahoo, Microsoft and AOL ganging up on Google with an ad exchange, but Google’s executive behind its exchange strategy doesn’t appear too concerned.
Google vp of product Neal Mohan, speaking at the PaidContent Advertising Conference. offered a bemused take on the proposed sales partnership between AOL, Yahoo and MSN. The consensus in the digital media world is that that the tri-portal pact is aimed at using AppNexus to establish a premium exchange. But according to Mohan such an exchange already exists, and its called the DoubleClick Ad Exchange.
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