Google put another nail in Adobe’s coffin with newly announced plans to block the buggy software from loading automatically to Chrome users by the end of this year.
Chrome, now the world’s most popular web browser, is phasing out plans to support Adobe’s Flash Player to all but 10 websites by the end of the year. Soon, Google’s plan is to let people access Flash-enabled websites only on a site-by-site basis with a prompt warning the dangers of it, rather than letting the software automatically load as it currently does.
The plan is to allow Flash on 10 websites that heavily rely on it, including Facebook, YouTube, Twitch, Yahoo and Amazon until the end of 2017. Many of those platforms are shifting to HTML5, a more reliable and safer piece of software, anyway.
Flash isn’t being completely scrubbed from Chrome; it will still be baked in the software. But disabling it from it automatically loading is a way to nudge developers and websites to make the switch from error-prone Flash to the web’s increasingly preferred software of HTML5.
Future plc’s Jason Webby says U.K. publisher wants to be a dominant player in the U.S.
While the bulk of Future plc’s buys have been purchases of publications, the strategies behind them have not solely been about adding like inventory and like audiences, Webby said in the latest Digiday Podcast episode.
Podcasters are pitching longer, more lucrative ads, but ad buyers prefer shorter, cheaper spots
While podcast production companies and creative studios pitch custom, longer-form podcast ads, buyers prefer ads under a minute long due to budgets, reach and audience attention.
Media Buying Briefing: Four takeaways on Upfront Week from a buyer’s perspective
Beyond a general optimism to be back in person for Upfront Week, buyers shared their thoughts on what worked and what still needs to happen.
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Ben Kneen, senior director of product management, Xandr It’s a challenging time for retailers in the advertising industry. As they cope with supply chain woes and inflation-related pressures, they seek high-margin revenue streams amid evolving privacy regulations and massive shifts in identity solutions — including IDFA, the deprecation of third-party cookies and more. In light […]
How publishers are future proofing their commerce offerings for post-pandemic consumers
Four publishers gathered at Digiday Media's Commerce for Publishers Forum to talk about their affiliate programs and strategies.
Member ExclusiveMedia Briefing: Publishers and media unions are still haggling over office-return plans heading into the summer
In this week's Media Briefing, senior media reporter Sara Guaglione reports on how unions at some major media companies are pushing back against publishers' return to office mandates, with The New York Times Guild seemingly netting a victory on Wednesday.