French media is in talks about collaborating on a unified login system
Concerns about the looming ePrivacy Regulation, not to mention fear of the duopoly, are prompting European publishers to collaborate on joint consumer login systems. So far, Germany and Portugal have led the charge. Now, it looks like France could join the fray.
Leading national newspapers Le Monde, Le Figaro and Le Parisien are among the publishers discussing the potential for implementing a common single login across their sites, through which users can be automatically authenticated each time they visit one of the publishers’ sites.
The talks aren’t limited to newspaper publishers. Radio and TV broadcasters are also involved, as are pure-play digital publishers, according to Laure de Lataillade, executive director of France’s online publishing trade body Geste.
Nothing has been decided yet, but French media companies want to explore whether building a common login system is a feasible way to simplify gaining consumer consent for cookie use. They’re examining the German single-login system Verimi and Portugal’s equivalent Nonio to see if they can be replicated in the French market.
The idea is to pool resources to create an independent, common technology infrastructure that all publishers and other media owners can plug into. A consumer would then upload their email and password, which would automatically log them in to any site that’s part of the partnership. Any other personal data such as social, demographic or location data wouldn’t be collected or shared between the publisher partners, according to de Lataillade. In doing so, all media owners could ensure they have user consent.
“The media business model is threatened by the future ePrivacy Regulation,” said de Lataillade. “We have so far not found better than advertising to fund free information. The consequence could therefore be the end of free content, which means that a very large part of the population would no longer have access to information.”
How agencies are shaping the future of DEI beyond their own walls
Agencies are acknowledging that diversity efforts don’t stop with their companies. In addition to improving employee representation, now agency efforts in diversity, equity and inclusion are aimed at supporting clients and external partners.
Newsletter publishers say they continue to see uptick in revenue despite advertising slowdown
At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, newsletter businesses continue to be in a period of revenue growth.
TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns
The hearing comes amid calls to remove TikTok from government devices and in some cases even ban it entirely.
SponsoredHow advertisers are leveraging omnichannel attribution and measurement to power CTV
Sponsored by MNTN Connected TV advertising has joined and expanded the larger ecosystem of campaigns that advertisers deploy. As such, omnichannel marketing strategies now encompass television and mobile devices, tablets and other screens such as out-of-home. And as customers engage across these different touchpoints, brands are seeking and moving their measurement and analytics efforts to […]
Media Briefing: What to expect at the Digiday Publishing Summit
As DPS draws nearer, top pain points for publishers are coming to light.
New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t
Caden's new app lets users connect data from their Uber, Amazon, Netflix and other accounts in exchange for money. Will it take off?