Concerns about the looming ePrivacy Regulation, not to mention fear of the duopoly, are prompting European publishers to collaborate on joint consumer login systems. So far, Germany and Portugal have led the charge. Now, it looks like France could join the fray.
Leading national newspapers Le Monde, Le Figaro and Le Parisien are among the publishers discussing the potential for implementing a common single login across their sites, through which users can be automatically authenticated each time they visit one of the publishers’ sites.
The talks aren’t limited to newspaper publishers. Radio and TV broadcasters are also involved, as are pure-play digital publishers, according to Laure de Lataillade, executive director of France’s online publishing trade body Geste.
Nothing has been decided yet, but French media companies want to explore whether building a common login system is a feasible way to simplify gaining consumer consent for cookie use. They’re examining the German single-login system Verimi and Portugal’s equivalent Nonio to see if they can be replicated in the French market.
The idea is to pool resources to create an independent, common technology infrastructure that all publishers and other media owners can plug into. A consumer would then upload their email and password, which would automatically log them in to any site that’s part of the partnership. Any other personal data such as social, demographic or location data wouldn’t be collected or shared between the publisher partners, according to de Lataillade. In doing so, all media owners could ensure they have user consent.
“The media business model is threatened by the future ePrivacy Regulation,” said de Lataillade. “We have so far not found better than advertising to fund free information. The consequence could therefore be the end of free content, which means that a very large part of the population would no longer have access to information.”
Member ExclusiveMedia Briefing: A timeline of media unions’ actions this quarter
Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals.
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
SponsoredHow Comscore is simplifying pre- and post-campaign measurement for advertisers
Produced in partnership with Marketecture The following article provides highlights from an interview between Greg Dale, Comscore’s general manager of digital, and Mike Shields, co-founder of Marketecture. Register for free to watch more of the discussion and learn how advanced advertising measurement is providing advertisers access to the deep data they need across all platforms. […]
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.