Millennial news and lifestyle site Elite Daily’s CEO and editorial director David Arabov and COO Jonathon Francis are leaving the publication on March 31.
Arabov will be succeeded by David Moss, Elite Daily’s vp of content, while Francis will be replaced by Nicole Goksel, the company’s vp of product, technology and insights. Miguel Burger-Calderon will continue as Elite Daily’s president in charge of strategy and ad sales. The news was first reported by Business Insider.
Elite Daily was acquired The Daily Mail for $40 to $50 million last year. Its parent company DMG Media CEO Kevin Beatty said in a statement that the new management will continue Arabov’s and Francis’ legacy to “ensure that the site continues as the voice of Generation Y.”
In February of this year, 83 percent of Elite Daily’s 24.5 million unique visitors were millennials, according to comScore. Elite Daily’s traffic decreased by 42.8 percent between November 2014 and November 2015, but the publication’s ad revenue for Q4 2015 increased by 211 percent year over year.
The site’s social shares mainly come from Facebook, according to BuzzSumo. There, Elite Daily started beefing up its video capabilities last year, expanding its video team from seven to 35. In 2015, Elite Daily’s Facebook video content raked in 153 million views with 18.9 million in December alone.
Elite Daily was founded by Arabov, Francis, and their friend Gerard Adams in 2012. They raised around $2.1 million in funding before it got acquired by The Daily Mail.
-
Dentsu’s support of a Black-owned podcast tries to do its part to fill the advertising inequity gap
The Dentsu-backed More Than That with Gia Peppers kicked off season 3 last week, featuring several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard.
-
The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers.
-
How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
-
SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
-
Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
-
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
