Millennial news and lifestyle site Elite Daily’s CEO and editorial director David Arabov and COO Jonathon Francis are leaving the publication on March 31.
Arabov will be succeeded by David Moss, Elite Daily’s vp of content, while Francis will be replaced by Nicole Goksel, the company’s vp of product, technology and insights. Miguel Burger-Calderon will continue as Elite Daily’s president in charge of strategy and ad sales. The news was first reported by Business Insider.
Elite Daily was acquired The Daily Mail for $40 to $50 million last year. Its parent company DMG Media CEO Kevin Beatty said in a statement that the new management will continue Arabov’s and Francis’ legacy to “ensure that the site continues as the voice of Generation Y.”
In February of this year, 83 percent of Elite Daily’s 24.5 million unique visitors were millennials, according to comScore. Elite Daily’s traffic decreased by 42.8 percent between November 2014 and November 2015, but the publication’s ad revenue for Q4 2015 increased by 211 percent year over year.
The site’s social shares mainly come from Facebook, according to BuzzSumo. There, Elite Daily started beefing up its video capabilities last year, expanding its video team from seven to 35. In 2015, Elite Daily’s Facebook video content raked in 153 million views with 18.9 million in December alone.
Elite Daily was founded by Arabov, Francis, and their friend Gerard Adams in 2012. They raised around $2.1 million in funding before it got acquired by The Daily Mail.
-
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
-
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
-
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
-
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
-
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
-
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
