Millennial news and lifestyle site Elite Daily’s CEO and editorial director David Arabov and COO Jonathon Francis are leaving the publication on March 31.
Arabov will be succeeded by David Moss, Elite Daily’s vp of content, while Francis will be replaced by Nicole Goksel, the company’s vp of product, technology and insights. Miguel Burger-Calderon will continue as Elite Daily’s president in charge of strategy and ad sales. The news was first reported by Business Insider.
Elite Daily was acquired The Daily Mail for $40 to $50 million last year. Its parent company DMG Media CEO Kevin Beatty said in a statement that the new management will continue Arabov’s and Francis’ legacy to “ensure that the site continues as the voice of Generation Y.”
In February of this year, 83 percent of Elite Daily’s 24.5 million unique visitors were millennials, according to comScore. Elite Daily’s traffic decreased by 42.8 percent between November 2014 and November 2015, but the publication’s ad revenue for Q4 2015 increased by 211 percent year over year.
The site’s social shares mainly come from Facebook, according to BuzzSumo. There, Elite Daily started beefing up its video capabilities last year, expanding its video team from seven to 35. In 2015, Elite Daily’s Facebook video content raked in 153 million views with 18.9 million in December alone.
Elite Daily was founded by Arabov, Francis, and their friend Gerard Adams in 2012. They raised around $2.1 million in funding before it got acquired by The Daily Mail.
Media employees face no consequences for ignoring return-to-office requests — yet
Employees and union members at a number of media companies had not heard of anyone facing disciplinary actions for continuing to work from home.
How ad tech aims to build back better
After the disruption of GDPR, the digital media sector is marching back up hill.
Member ExclusiveMedia Buying Briefing: How Gale became the “tip of the spear” for Stagwell Media Network’s growing agency roster
Multi-discipline agency Gale was founded in 2014 as a research and CRM-driven shop that always was intended to be built upon. When media was added into the offerings, Gale hit another gear of growth.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Top takeaways from the Digiday Publishing Summit
Digiday's media team recaps their top takeaways from the event, and media executives in attendance share the opportunities, challenges and industry trends that are top of mind for them at the moment.
Digiday partners and invests in Marketecture, deepening its ad tech content and expertise
The two companies have joined forces to help close the gap between buyers and vendors by shining a light on the multibillion-dollar ad tech industry.