Offer extended:

Save 50% on a 3-month Digiday+ membership. Ends Dec 12.

SUBSCRIBE

How a former One Direction singer helped drive Highsnobiety’s audience

Streetwear enthusiasts may do a doubletake when they see former One Direction star Zayn Malik on one of four covers of Highsnobiety’s latest issue, but the move has more than paid off for the magazine in terms of talking to new audiences.

On his cover of the September issue of the magazine’s cover story, Malik is dressed in Gucci, Givenchy, Christopher Kane, and Dior Homme. The story is spread across eight pages, with full page photographs. On Highsnobiety’s website, the same article appears with more photographs and an artsy one-minute video, “Going behind the scenes of Issue 13 with Zayn Malik,” which can also be found on Facebook and Instagram. To read the rest of the story, visit Glossy.co.

More in Media

Meta enters AI licensing fray, striking deals with People Inc., USA Today Co. and more

The platform has secured seven multi-year deals with publishers including CNN, Fox News, People Inc., USA Today Co to incorporate their content into its large language model (LLM) Llama. 

European publishers say the Digital Omnibus ‘cookie fix’ leaves them worse off

The European Union’s attempt at a legislative spring clean for Europe’s web of data privacy rules, has landed flat with publishers.

Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others

Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.