Streetwear enthusiasts may do a doubletake when they see former One Direction star Zayn Malik on one of four covers of Highsnobiety’s latest issue, but the move has more than paid off for the magazine in terms of talking to new audiences.
On his cover of the September issue of the magazine’s cover story, Malik is dressed in Gucci, Givenchy, Christopher Kane, and Dior Homme. The story is spread across eight pages, with full page photographs. On Highsnobiety’s website, the same article appears with more photographs and an artsy one-minute video, “Going behind the scenes of Issue 13 with Zayn Malik,” which can also be found on Facebook and Instagram. To read the rest of the story, visit Glossy.co.
More in Media
Digiday+ Research Data Sheet: The state of subscription pricing
This infographic details how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers.
Media Briefing: Publishers are frustrated — and quietly grateful — after Google’s cookie U-turn
After years of preparing for the deprecation of third-party cookies, Google’s u-turn this week has landed like a slap. And yet, most publishers concede the effort wasn’t a waste.
Roblox marketplace competition over how ads are purchased led at least three brands to reconsider their spend
Different sellers are asserting differing visions of how to best advertise on Roblox. The debate has made some brands wary of buying.