Even the most hard-line publishers appear ready to make peace with the world of ad exchanges. Forbes Media is the latest brand-name publisher to craft a private exchange in the hopes of giving advertisers a way to efficiently buy audiences while not completely commoditizing its inventory.
Forbes is calling its Forbes Media Extension a “brand-side platform,” in nod to the demand-sides platforms that are synonymous with advertisers mining audiences via exchanges. Forbes is using the platform to allow the buy side to access audience segments on Forbes sites and partners in its network of related third-party sites.
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SponsoredBrands are optimizing video production to drive user acquisition
Sponsored by QuickFrame by MNTN With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram. Especially urgent in an uncertain economic climate, brands must minimize production costs while creating a high enough volume of social media videos to identify the creative […]
Digiday+ Research: Video ads are a growing business for publishers large and small
Video advertising's potential rings most true among small publishers, while data points to video advertising already reaching its potential among large publishers — but also not, at the same time.
How The Guardian’s Luis Romero is selling the legacy U.K. publication in the U.S.
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