Facebook’s Periscope-killer, Live Video, is rolling out to everyone
If pictures of your friends’ posts in your Facebook feed wasn’t annoying enough, imagine seeing them broadcast live. Well, that will soon become a reality.
The social network just announced that a function called Live Video, a.k.a. Facebook’s version of Periscope and Meerkat, is being tested on a “small subset” of U.S. iPhone users before eventually rolling out to everyone. Here’s what its interface looks like:
“Live video streams automatically appear in their friends’ Facebook news feeds, and broadcasts that have concluded are saved in the timeline like any other video,” Facebook wrote in a blog post.
For the past few months, Facebook has tested live video streaming on a smattering of high-profile users, like NBC’s ‘Nightly News’ anchor Lester Holt and Martha Stewart, who used it to answer Thanksgiving questions last week. Even brands, such as Bethenny Frankel’s reduced-calorie food line Skinnygirl, played with it.
Using that exposure from popular and well-followed accounts gives it a larger platform (after all, Facebook boasts 1 billion active users every day) to compete against Meerkat and Twitter-owned Periscope, two services that offer similar capabilities but on a smaller scale.
Coupled with its booming mobile usage, where it makes 78 percent of its total revenue, video is very lucrative for Facebook since it can charge advertisers more to spend on the feature. While there are no immediate plans to sell pre-roll ads on the live streams, it could be tempting option in the future.
Images via Facebook.
-
CNBC to test increases on its subscription prices next year
After seeing continued subscriber growth to its two products, CNBC will begin testing price increases next year.
-
How Apartment Therapy’s Riva Syrop is pivoting its events business around the economic climate
Apartment Therapy's event strategy closely revolves around its commerce business to appease both advertisers and consumers.
-
Experts tip in-house operations and retail media as the most fertile landscape for new job market entrants
Although 'readjustment' and 'flexibility' will be required from those laid off by Big Tech.
-
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
-
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
-
Member ExclusiveMedia Buying Briefing: What a tour through Dentsu and Microsoft’s metaverse campus says about the future of digital marketing
Digiday gets a guided tour through Dentsu and Microsoft's metaverse campus, where clients can test out retail concepts or build showrooms in the virtual world.
