The Viral Earthquake: Buzzfeed has a great chart showing just how important it is to be timely in digital media. It put together 20 of the most underwhelming earthquake damage photos posted online yesterday afternoon. The post shot up like a rocket to 600,000 viral views in a few hours.
Email and Social: It’s fashionable to think of email as dead or dying. It’s a chore and can be overwhelming. Yet it’s also the lifeblood of social media applications, which are often email marketing operations at their core. Social apps depend on email to drive engagement and find new users with those annoying emails that someone we don’t know is following us. It will be interesting to see if social apps wean themselves off email. It’s unlikely in the near term, however, particularly since Facebook has cracked down on using its News Feed for marketing blasts.
Facebook Didn’t Kill Foursquare: It turns out Facebook’s check-in functionality didn’t kill Foursquare. Facebook said yesterday it’s moving away from its check-in feature to make location a part of more of its products. It’s not totally clear whether this means Facebook is abandoning the “check-in wars,” as many blogs have said. It is clear that large platforms often don’t kill specialized apps when they move into their territory. The reason is people use Foursquare explicitly to tell their friends where they are. They often use Facebook to look at photos.
How agencies adapt as bots evolve
Social media bots may represent just a sliver of an app's total users, but it turns out they may be generating more content than we were previously aware. The challenge is separating the good ones from the bad.
Publishers feel the crunch of cookieless browsers like Apple’s Safari
Bid enrichment provides publishers the means of sprucing up their cookieless impressions to improve their value in advertisers’ eyes.
Why Hearst is building a commerce marketplace
Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits.
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance
Publishers lack the data to know which IDs they can afford not to support and are worried a surplus of IDs can slow page-load speeds and lower sites' search rankings.
Member ExclusiveMedia Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Could it be that the media world is finally taking concrete steps toward decarbonization — or will many of the efforts underway become the butt of a joke (or worse, the focus of an upcoming John Oliver segment)?