The Viral Earthquake: Buzzfeed has a great chart showing just how important it is to be timely in digital media. It put together 20 of the most underwhelming earthquake damage photos posted online yesterday afternoon. The post shot up like a rocket to 600,000 viral views in a few hours.
Email and Social: It’s fashionable to think of email as dead or dying. It’s a chore and can be overwhelming. Yet it’s also the lifeblood of social media applications, which are often email marketing operations at their core. Social apps depend on email to drive engagement and find new users with those annoying emails that someone we don’t know is following us. It will be interesting to see if social apps wean themselves off email. It’s unlikely in the near term, however, particularly since Facebook has cracked down on using its News Feed for marketing blasts.
Facebook Didn’t Kill Foursquare: It turns out Facebook’s check-in functionality didn’t kill Foursquare. Facebook said yesterday it’s moving away from its check-in feature to make location a part of more of its products. It’s not totally clear whether this means Facebook is abandoning the “check-in wars,” as many blogs have said. It is clear that large platforms often don’t kill specialized apps when they move into their territory. The reason is people use Foursquare explicitly to tell their friends where they are. They often use Facebook to look at photos.
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Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.
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Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.
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Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year
Digiday's survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.
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SponsoredHow publishers are fighting clickbait ads and protecting audiences
Sponsored by GeoEdge For publishers, delivering an engaging user experience is paramount to ensuring loyalty and safeguarding monetization opportunities. One major revenue channel for publishers is selling programmatic ads, but it’s becoming increasingly difficult to control the quality of the ads that come through programmatic channels. As a result, clickbait, offensive and misleading ads are […]
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Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame
Even though subscription growth is declining year over year and churn rates are on the rise, this is likely more a story of returning to normalization than one of the economic downturn damaging yet another publisher business.
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Confessions of a media executive: ‘As an Apple user, I love what they’re doing’
Apple is often charged with 'predatory privacy' but some media execs quietly acknowledge the upside.
