Facebook is apologizing for deleting a picture of a plus-sized woman after saying the picture depicted the model’s body “in an undesirable manner.”
Cherchez La Femme, an Australian feminist group, posted the picture of model Tess Holliday wearing a bikini as an ad for its upcoming event, “Feminism and Fat.” The picture was deleted shortly after it was uploaded for supposedly violating the platform’s “ad guidelines.”
“Ads may not depict a state of health or body weight as being perfect or extremely undesirable,” a member from Facebook’s Ads Team told the group. “Ads like these are not allowed since they make viewers feel bad about themselves.”
Rather, Facebook politely recommended to use an image of a “relevant activity, such as running or riding a bike.”
The message ignited a firestorm of negative comments from within the group and other Facebook users.
“Facebook has ignored the fact that our event is going to be discussing body positivity (which comes in all shapes and sizes, but in the particular case of our event, fat bodies), and has instead come to the conclusion that we’ve set out to make women feel bad about themselves by posting an image of a wonderful plus sized woman,” the group said in a comment. “We’re raging pretty hard over here.”
Messages in the group supported the organization. “Sorry to hear of the Facebook incident. I support body positivity,” a person wrote.
Facebook backpedaled for the rude comment. “Our team processes millions of advertising images each week, so we occasionally make mistakes,” it said in a statement. “To be clear, the image complies with our advertising policies. We have now approved the image and apologize for any offense this caused.”
Facebook regularly encounters issues with its sprawling community and judgement of pictures. It recently has deleted (and later apologized for doing so) pictures of a woman giving birth, a topless Aboriginal woman, and a picture of a cancer patient’s breast.
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.
Publishers test personalizing newsletters with varying degrees of success
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
Indie agency Known beats out incumbents to land AMC Networks’ media business
In essence, Known is helping AMC Networks become more of a direct-to-consumer client as the programmer expands into more streaming options on top of its linear foothold.
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
How agencies adapt as bots evolve
Social media bots may represent just a sliver of an app's total users, but it turns out they may be generating more content than we were previously aware. The challenge is separating the good ones from the bad.
Publishers feel the crunch of cookieless browsers like Apple’s Safari
Bid enrichment provides publishers the means of sprucing up their cookieless impressions to improve their value in advertisers’ eyes.