There’s still a lot of venture capital money being poured into the digital media and advertising sector. Here’s a fun fact: Boo.com burned through $135 million of vc money in just 18 months in the late nineties before it was placed into receivership in 2000.
Facebook’s stock price continues to tumble as Wall Street questions whether the social platform can live up to its billing. It looks like Facebook is going to up the amount of ads it shows users. (Leaders West)
Brands might want to be publishers, but in order to do so they’re going to have to get used to having a point of view. That’s easier said than done when most companies aim to avoid offending pretty much anybody. (Fast Company)
The new trend in Silicon Valley is away from platforms supported by advertising. The argument against them is these platforms are distorted by their needs to satisfy advertisers rather than users. But, say what you want about ads, a fee-based social service is no more ideologically pure than an ad-supported one. (TechDirt)
Can e-commerce marketing strategies like “content plus commerce” and “social commerce” help startups compete with the big boys? Or do established brands and existing scale make the incumbents unbeatable? (Chris Dixon)
Medium, the new product from Twitter co-founders Ev Williams and Biz Stone, seems remarkably similar to Pinterest. (Co.Design)
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Dentsu’s podcast celebrating Black empowerment tries to do its part to fill the advertising inequity gap
The Dentsu-backed More Than That with Gia Peppers kicked off season 3 last week, featuring several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard.
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The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers.
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How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
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SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
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Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
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Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
