There’s still a lot of venture capital money being poured into the digital media and advertising sector. Here’s a fun fact: Boo.com burned through $135 million of vc money in just 18 months in the late nineties before it was placed into receivership in 2000.
Facebook’s stock price continues to tumble as Wall Street questions whether the social platform can live up to its billing. It looks like Facebook is going to up the amount of ads it shows users. (Leaders West)
Brands might want to be publishers, but in order to do so they’re going to have to get used to having a point of view. That’s easier said than done when most companies aim to avoid offending pretty much anybody. (Fast Company)
The new trend in Silicon Valley is away from platforms supported by advertising. The argument against them is these platforms are distorted by their needs to satisfy advertisers rather than users. But, say what you want about ads, a fee-based social service is no more ideologically pure than an ad-supported one. (TechDirt)
Can e-commerce marketing strategies like “content plus commerce” and “social commerce” help startups compete with the big boys? Or do established brands and existing scale make the incumbents unbeatable? (Chris Dixon)
Medium, the new product from Twitter co-founders Ev Williams and Biz Stone, seems remarkably similar to Pinterest. (Co.Design)
Digiday+ Research: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
Publishers have been busy prepping for the end of the third-party cookie, but that doesn't mean they think they'll come out on top in the post-cookie era. In fact, publishers count themselves among those who stand to lose from the end of the cookie.
Media Briefing: Publisher execs fear lack of visibility for Q3, but feel steady year over year
Publisher execs share how Q2 shook out for their businesses as they brace for an equally murky second half.
Spotify cancels six true crime podcasts amid layoffs, Gimlet-Parcast merger
Spotify is canceling six shows and laying off 200 people as it merges its Gimlet and Parcast units to push its podcast business towards profitability.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
As AI spreads across the marketing landscape, data’s role will be key to success or danger
There’s a growing awareness of the risks inherent in AI's ultra-powerful potential, but whether enough steps are being taken to mitigate them remains a huge question mark.
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.