Facebook will soon let you disable seeing all notifications for live videos
Relief is on the way. If you’ve noticed an influx of Facebook notifications from brands or publishers every time they kick off a live video stream, you’re not alone. The alerts, pushing people to watch broadcasts from the new live streaming capability Facebook Live, have been happening with such frequency that it’s been driving people crazy.
Now, Facebook has revealed to Digiday that it’s working on a new setting that lets users disable all notifications for live video, to be rolled out in the next few weeks. While brands and publishers experimenting with the new video tool may not love the news, Facebook says it will prevent live videos from fading completely away from the News Feed after the fact.
In the meantime, Facebook suggested clicking on the “Live Subscribe” button on top of the video for an option to turn off notifications. But unlike the forthcoming feature, this only unsubscribes users of notifications from that page and not all of them.
The alerts were by design, though. A recent tweak to the News Feed pushed the live videos to the top. At the same time the social network ramped up the push notifications it sends to alert users when a page they have liked begins a new feed. It’s been a boon for brands and publishers experimenting with the tool.
“We’ve heard from people that they don’t want to miss live videos from the people or Pages they care about, so we may send a notification if someone you’ve recently interacted with is going live, in case you want to tune in,” a Facebook spokesperson explained to Digiday at the time.
But on Twitter, Facebook users have been howling about the notifications:
The notifications for being going live on Facebook are the most annoying things ever
— TH (@tommyhyde) March 3, 2016
How do I turn Facebook live notifications off? This show is highkey annoying me
— Jooshuua (@Jojojoshuua) March 7, 2016
At least 50% of my Facebook notifications are just presidential candidates “going live”
— Joe Perticone (@JoePerticone) March 6, 2016
What’s up with all these notifications on Facebook saying someone’s live…facebook becoming a webcam stripping agency or soming
— Hayden Baker (@HaydenBaker1) March 5, 2016
Why is Facebook giving me notifications when people are live, I really dont care
— aimeé (@AimeeHowells) March 2, 2016
Bloomberg Media tunes up ABBA to break down barriers between its ads and subscriber businesses
The business news publisher's ad ops and product groups now sit in the same organization as its subscriptions team.
The 74’s publisher Jim Roberts on bridging equality divides in education and making trust bonds with audiences
One of The 74's central focuses before the pandemic was the achievement gap in America's education system.
‘Scale with great context’: The Independent eyes global expansion
The U.K. news title marked 'double-digit' revenue growth this year and posted a profit, despite the pandemic. It plans to grow headcount by up to 25%.
SponsoredHow artificial intelligence and machine learning power content-first newsrooms
By Chris Nguyen, executive vice president, marketing at Naviga Digital is no longer just a nice addition to a newspaper’s success, but an imperative. While print remains a key source of revenue — capturing both subscriptions and advertising — spending too much time on designing and managing printed editions has become an obstacle to digital transformation. […]
‘This is a tricky job for humans’: How Meredith used AI and contextual data to build Campbell’s a new campaign
To keep Campbell's ads relevant, Meredith created new artificial intelligence technology to track hyper-contextual data.
Vying for consumer revenue, Eater serves up new wine subscription play
Eater's making a play for more national scale consumer revenue with the launch of its new wine club.