Facebook Notify is here.
Today, the social network finally debuted its new news-centric app that delivers instant notifications from 75 publishers. Basically, the stand-alone app combines the premise of Apple News with the immediacy of Twitter in one app.
Users pick the categories they want to see news from (i.e. Sports, Business, Technology, etc.) and the publishers they want to hear from straight to the phone’s lock screen. For example, choosing Fox Sports delivers sports scores and the Weather Channel sends weather updates. How novel.
After clicking the notification, the publisher’s website loads within Notify, unlike on Apple News, which provides a stripped-down version of it. Here’s what opening a notification looks like:
There are also options to share and save the notifications. Also, Notify doesn’t have any ads (yet) and it has yet to be determined how much of a battery drain Notify will be since it’s constantly pinging alerts and some stations, such as Eater’s new restaurants tool, require Location Services to be turned on, which is a notorious battery-drainer feature.
The menu of sources contain the usual array of publishers, from newspapers like the Washington Post, The New York Times and Condé Nast titles to digital companies the Verge and Bleacher Report. Joining Notify benefits them because they get the extra exposure and the page views, meaning people will see their ads.
Notifications, which deliver important information without the hassle, have been growing in importance to publishers like The New York Times, which has an 11 person team working on push alerts. But is there a need for another app that delivers news from publishers people already follow?
Michael Cerda, a Facebook product direct, told Recode that notifications are becoming their own entity that people want in addition to following the news on other apps.
“People have different ways they want to consume information,” Cerda told Recode. “Search is one way. Social is another way. And we think push notifications might be yet another. We see that as an evolving medium and want to be a part of that.”
For now, Notify is only available for iOS devices.
Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.
Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.
Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year
Digiday's survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.
SponsoredHow publishers are fighting clickbait ads and protecting audiences
Sponsored by GeoEdge For publishers, delivering an engaging user experience is paramount to ensuring loyalty and safeguarding monetization opportunities. One major revenue channel for publishers is selling programmatic ads, but it’s becoming increasingly difficult to control the quality of the ads that come through programmatic channels. As a result, clickbait, offensive and misleading ads are […]
Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame
Even though subscription growth is declining year over year and churn rates are on the rise, this is likely more a story of returning to normalization than one of the economic downturn damaging yet another publisher business.
Confessions of a media executive: ‘As an Apple user, I love what they’re doing’
Apple is often charged with 'predatory privacy' but some media execs quietly acknowledge the upside.