What It Is: HTML5 is the most recent version of the core language used to make web pages. This version has a heavy focus on rich media development without the need for extensions and APIs to execute audio, video, and graphic manipulation. HTML5 is readable by the latest versions of all major web browser engines, such as Webkit. Each individual browser may use the parts of a web browser engine to its own specifications, which leads to differences in performance and execution despite a standard backed by W3C and HTML. For example, while Apple and Google both contribute to and use Webkit, both of them handle multimedia content differently in their respective browsers. Bottom line: HTML5 is the closest thing to a unified, feature rich, multi-platform development language.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.