Connect with execs from The New York Times, TIME, Dotdash Meredith and many more
What it is: There are petabytes of data flowing every fraction of a second from social media and ecommerce, and most of those bytes hold some critical data that can feed a marketing strategy. The ad technology industry lives on the tracking and measurement of that data, but the value of those raw numbers to a marketer depends on how that data is analyzed. That’s where data-relationship analysis comes in.
More in Media

YouTube’s AI slop crackdown has creators concerned, marketers cheering
Despite the potential crackdown, both creators and marketers broadly view YouTube’s updated policies as a positive move. They believe it indicates that the platform is paying attention to the ways creators are using AI — and that it’s open to AI tools that don’t result in the propagation of so-called “AI slop” videos.

Jargon buster: The key terms to know on AI bot traffic and monetization
Here’s a breakdown of the emerging vocabulary of AI-media economics, what these terms mean, and why they matter now.

Digiday+ Research: Publishers identify the top trends among Gen Z readers
Gen Z makes up a very small percentage of publishers’ readership, but those Gen Z audience members are consuming their news anytime, anywhere.