At Digiday Social last Thursday, Digiday’s Mike Shields sat down for a keynote conversation with Carol Kruse, the svp of marketing at ESPN. Kruse, a former Coke marketing executive, discussed the differences between using social media to market a big brand versus a media property, the importance of real engagement with customers and fans as opposed to buying them, and her views on Google+, social TV and more. Watch now.
More in Media
AI Briefing: How political startups are helping small political campaigns scale content and ads with AI
With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change.
Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.