Join us Sept. 14-16 in Miami to connect with top publishing leaders
At Digiday Social last Thursday, Digiday’s Mike Shields sat down for a keynote conversation with Carol Kruse, the svp of marketing at ESPN. Kruse, a former Coke marketing executive, discussed the differences between using social media to market a big brand versus a media property, the importance of real engagement with customers and fans as opposed to buying them, and her views on Google+, social TV and more. Watch now.
More in Media
Walmart-backed gaming publication lays off editorial team
Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.
Brands can’t just flip the ’employees as creators’ switch
Employee generated content is an increasingly enticing lever for brands to pull, but there needs to be a clear-cut strategy.
Media Briefing: Publishers are replacing Google with a little bit of everything
Publishers are preparing for a future with less Google traffic — but are still figuring out what replaces it.