The Trust Index, an online media verification and compliance organization, released a report today listing the most compliant ad networks for 2H 2010. The organization measures compliance in domestic and international ad targeting. The most compliant ad networks according to the report included AOL’s Advertising.com, AudienceScience, Casale Media, and Microsoft Media Network, among others. The report also revealed that;
37 percent of ads on verified campaigns were served below the fold (compared to 44 percent in 1H 2010)
11 percent of advertising pages included multiple ads by the same advertiser (compared to 10 percent in 1H 2010)
5 percent of ads in verified campaigns were shown alongside a competitor’s ads (compared to 4 percent in 1H 2010)
Download the full report here
More in Media
No playbook, just pressure: Publishers eye the rise of agentic browsers
For the bulk of publishers, Google is, as ever, the one to watch. It’s already got agentic features within its Chrome browser, but that’s the tip of the iceberg, some say.
The biggest SEO lessons in 2025 for publishers
KPIs are changing, more AI search data is becoming available, and publishers are looking beyond search to grow their audiences and revenue.
Digiday’s comprehensive guide to what’s in and out for publishers in 2026
Adaptability stopped being a nice-to-have for publishers years ago; it became a survival skill. Here’s a look at Digiday’s guide to what’s in and out for 2026.