The Trust Index, an online media verification and compliance organization, released a report today listing the most compliant ad networks for 2H 2010. The organization measures compliance in domestic and international ad targeting. The most compliant ad networks according to the report included AOL’s Advertising.com, AudienceScience, Casale Media, and Microsoft Media Network, among others. The report also revealed that;
37 percent of ads on verified campaigns were served below the fold (compared to 44 percent in 1H 2010)
11 percent of advertising pages included multiple ads by the same advertiser (compared to 10 percent in 1H 2010)
5 percent of ads in verified campaigns were shown alongside a competitor’s ads (compared to 4 percent in 1H 2010)
Download the full report here
More in Media
Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance
Consent management platforms at Immediate aren’t just about ticking boxes for data laws.
Teads’ M&A rumors are firming up with a deal to merge with Outbrain
The latest installment of ad tech M&A activity is leaving some industry folks surprised.
Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bag
Publishers check in on their programmatic businesses.