Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
The Trust Index, an online media verification and compliance organization, released a report today listing the most compliant ad networks for 2H 2010. The organization measures compliance in domestic and international ad targeting. The most compliant ad networks according to the report included AOL’s Advertising.com, AudienceScience, Casale Media, and Microsoft Media Network, among others. The report also revealed that;
37 percent of ads on verified campaigns were served below the fold (compared to 44 percent in 1H 2010)
11 percent of advertising pages included multiple ads by the same advertiser (compared to 10 percent in 1H 2010)
5 percent of ads in verified campaigns were shown alongside a competitor’s ads (compared to 4 percent in 1H 2010)
Download the full report here
More in Media
Ranking is out, visibility is in as publishers chip away at AI search optimization
In the AI era, measuring pageviews isn’t enough — publishers need a new metrics stack that tracks how they are cited in AI engines and ties it all to clicks and revenue.
How U.K. news group Reach is diversifying traffic sources amid zero-click threat
Reach is diversifying beyond Google by leaning on news aggregators and monetizing Facebook engagement to offset declining search traffic.
How Forbes is using ChatGPT referral data to create audience cohorts
Semrush and Similarweb provide information, including the prompts that led an AI platform user to click through to a publisher’s site, that Forbes is able to use to learn more about its AI-referred audience’s interests.