Does Luxury Video Belong Online?

If luxury brands aim for exclusivity, is mass media really the best place for their message? Find out why Martini Media CEO Skip Brand thinks luxury marketers might find a better audience with well-placed online video rather than with a prime time TV spot.

[vimeo 51015078 w=500 h=281]

Are Luxury Spots More At Home Online? from Digiday on Vimeo.

The Digiday Video Conference, Nov. 13, in New York, will examine the theme of “The Multi-Screen Paradigm.” Digiday is bringing together top names in the industry to discuss this theme and its underlying issues. To explore the topic of online video in depth, register for our conference today.

https://digiday.com/?p=23699

More in Media

Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic

Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.

The Guardian US is starting its pursuit of political ad dollars

The Guardian US is entering the race for political ad dollars.

How much is Possible’s future in Michael Kassan’s hands?

Some people in the know at Possible said they see the conference taking a bite out of Cannes’ attendance, most acutely by U.S.-based marketers who could save money by staying on this side of the Atlantic.