If luxury brands aim for exclusivity, is mass media really the best place for their message? Find out why Martini Media CEO Skip Brand thinks luxury marketers might find a better audience with well-placed online video rather than with a prime time TV spot.
[vimeo 51015078 w=500 h=281]
Are Luxury Spots More At Home Online? from Digiday on Vimeo.
The Digiday Video Conference, Nov. 13, in New York, will examine the theme of “The Multi-Screen Paradigm.” Digiday is bringing together top names in the industry to discuss this theme and its underlying issues. To explore the topic of online video in depth, register for our conference today.
More in Media
AI Briefing: How political startups are helping small political campaigns scale content and ads with AI
With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change.
Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.