Enjoying the Olympics so far? I am. But more so on Twitter than on TV. If you haven’t checked out the official Twitter feeds for some of the Olympic cameras yet, you should. The table tennis tablecam is my favorite. Here are today’s must-reads:
- It used to be that a startup focused on getting 1 million users. That would get it the attention of investors beyond seed rounds. Well, thanks to the oversupply of ad impressions out there. the threshold number is now 10 million, according to investor Chris Dixon. (Chris Dixon)
- It’s no secret that agencies are struggling to retain talent, and that agency staff feel little in the way of loyalty to their employers, but according to the 4A’s things might be far worse than most in the industry think (AdAge)
- Many marketers pay 24-year-olds to drive their social media accounts, or just get their interns to do it, but Universal Pictures’ marketing department took a completely different approach to promote its “Ted” movie on Twitter. “Who better to embody the random musings of a foul-mouthed stuffed animal than the writers of the script?” (Wall Street Journal)
- Facebook’s mobile-only audience is growing fast, which presents a growing problem for the social network which still hasn’t figured out a good way to monetize those users. (TechCrunch)
Thumbnail image via Shutterstock.
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, which expands the features of youth-focused platforms, the league is engaging with fans in new, innovative ways through games, technologies, or just through creative social media engagement through a variety of creative tools and platforms. Creators are targeted within strategic verticals such as fashion, gaming, wellness, and music, as well as those from TikTok, SnapChat, Twitter, and Instagram focusing on humor, food, art, animals, or football-related content on and off the field
Publishers test personalizing newsletters with varying degrees of success
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
Indie agency Known beats out incumbents to land AMC Networks’ media business
In essence, Known is helping AMC Networks become more of a direct-to-consumer client as the programmer expands into more streaming options on top of its linear foothold.
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
How agencies adapt as bots evolve
Social media bots may represent just a sliver of an app's total users, but it turns out they may be generating more content than we were previously aware. The challenge is separating the good ones from the bad.
Publishers feel the crunch of cookieless browsers like Apple’s Safari
Bid enrichment provides publishers the means of sprucing up their cookieless impressions to improve their value in advertisers’ eyes.