Wondering if you need more slideshows? Chris Johanesen of Buzzfeed says no. Want to make sure you’re ahead in digital? Look at what PBS Digital Studios is doing. This week’s top stories centered around publishers figuring out digital media, and of course, the Cannes Lions.
1. Why Publishers Should Ban Slideshows
Buzzfeed’s vp of product Chris Johanesen makes an expert case for why slideshows are only a superficial benefit for publishers. When publishers forgo usability and think of their readers as pageviews, not potential content promoters, they lose.
2. How PBS Won at Digital
Everyone’s favorite public broadcasting station is moving to online video with hope that they can serve the American public on demand. Though the station is running pre-roll ads, PBS still isn’t making very much in its quest to attract a younger audience.
3. Ways Not to Be a Douche at Cannes
Did you misplace your rosé at Cannes and then pass out on the sidewalk? This was a list of things to be conscious of at Cannes so that you didn’t look like a douche.
4. Has Mobile Advertising Failed?
As platforms like Twitter introduce native advertisements that don’t differentiate between mobile and desktop, publishers are looking to follow suit. By not building out separate mobile-specific advertisements, publishers can deliver both mobile and desktop at the same time.
5. Publishers’ Talent Woes
Publishers are experiencing a shortage of sales talent as digital media keeps moving forward. The case might be that top talent is relocating to large tech companies like Google and LinkedIn.
Be sure to follow @Digiday on Twitter to receive more top stories from this week.
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How BuzzFeed’s Creator Score is grading the impact of its creator network
BuzzFeed's Creator Network is a primary focus in 2023 for the publisher, and its campaign grading tool is being used to prove out its ability to create successful ads.
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In graphic detail: Google’s Ads Safety Report shows suspect ad activities are on the rise
Google's ad transparency efforts detail how bad actors necessitate further investment.
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Media Briefing: Publishers share their biggest challenges and opportunities at the Digiday Publishing Summit
While Q1 ad revenue, sales cycles and payment windows appeared to be equally bad across the media industry, bright spots arose around consumer revenue streams, new tech experimentation and traffic patterns.
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SponsoredHow critical data pillars will increase brands’ confidence in CTV
Mario Diez, CEO, Peer39 With every quarter, the balance of TV viewership slips away from the traditional linear model and more towards connected TV. Less than half of the adults in the U.S. subscribe to cable or satellite, and fewer than half of the households watched linear TV daily in the second half of 2022. […]
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The AMERICA Act spotlights Capitol Hill’s ingrained antipathy for Big Tech
A reprised version of the Competition and Transparency in Digital Advertising Act spells trouble for double-sided marketplaces.
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How Dotdash Meredith worked through the challenge of integrating two major publishers’ tech stacks
At the Digiday Publishing Summit, Dotdash Meredith product chief Adam McClean shared why he had initially expected the integration to be done by summer 2022 and why the work is still ongoing.
