Read Digiday’s most popular stories of the year

It was a great year at Digiday. Our traffic was up 185 percent from 2012. Here are the stories that were the most popular this year:

1. Bank of America’s Epic Twitter Fail

More in Media

The case for and against agentic media buying

Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.

Inside Expedia’s year-long partnership with mega creator IShowSpeed

Expedia partnered with mega creator IShowSpeed on a record-setting livestream and year-long campaign to target Gen Z audiences.

Mega creators find that their personalities alone aren’t scalable as standalone businesses

Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.