Read Digiday’s most popular stories of the year

It was a great year at Digiday. Our traffic was up 185 percent from 2012. Here are the stories that were the most popular this year:

1. Bank of America’s Epic Twitter Fail

More in Media

Forbes tests a creator-led audience play to grow off-platform reach 

Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.

How Lipton is using local creators instead of building in-house social teams 

Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing

How a German publisher JV is turning LLM visibility into a premium brand buy

Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.